Author Topic: New training videos from Sedge  (Read 11958 times)

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Offline antss

  • Posts: 1017
Re: New training videos from Sedge
« Reply #60 on: June 06, 2017, 11:52 AM »
I think what people are forgetting is that all of these avenues are marketing channels for Festool.

Meaning , these vids are ADVERTISEMENTS.

And those are sold, bought, and measured by how many eyeballs can be reliably measured to look at said ads. Im guessing that going from 3000 to 80,000 eyes in about a year prob. makes marketing mangers foam at the mouth. Especially when they are more than likely "new" punters.

Couple that with the low cost and effort required to produce these - can you blame Festool for focusing efforts on this ?  They've got this site's long term customer sewn up already with little upside to increase sales. But 75,000 realtively young and early customers that still have small collections has real potential.

And those young-uns like quick, easy to digest content.  In depth productions like PP's videos don't really appeal to that demographic. 

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Offline jobsworth

  • Posts: 4314
  • Burger Babe Says: I Even Buy Green Bananas
Re: New training videos from Sedge
« Reply #61 on: June 09, 2017, 01:23 AM »
Man I love these tips. Cant wait for my stuff to get to the states so I can set up my shop and use some of these tips
Calif Here I come Baby