Uhm! Seems that with the global economy in a nose dive that now wouldn't be a good time to increase the price. I have some more Festools that I'd like to buy but a price increase may make me think three times (I already have to think twice).
Is there ever a good time to raise prices on goods and services? Why should FESTOOL have to "eat" the price increases that I'm sure they are seeing on manufacturing and materials without passing those added expenses on to the end consumer? That's the great thing about being in business for yourself. If my cost of living goes up, I have the opportunity to pass that additional expense on to my customer. If they pay it, I learned that I was underpriced before. If they don't pay it, it simply means that it's time to re-invent myself and what I do (again). Good companies and good business people are constantly reinventing their businesses and themselves.
If you don't think their products are worth the additional cost, you have two options as far as I can see.
1 - Buy those items you are considering before
the increase goes into effect (which I just did). Bob Marino just sold another Domino system to this Kalamazoo business owner.
2 - Send a message to FESTOOL corporate by not spending your hard earned dollars on their overpriced merchandise.
One final thought......I don't know of too many tool companies that announce a forthcoming price increase several months before it goes into effect. I appreciate the fact that FESTOOL gives me time to purchase those items I've been considering before the price goes up. I don't drink the "FESTOOL Koolaid" but I do think they have some very good products. I don't think everything they produce is worth the premium they charge but they do have some items that are.