Now, that is ridiculous.

At this point, I think you should be looking for sleeker, aluminum cases with laser etched engravings of the labels. Perhaps with plush leather interiors, tooled of course.
Oh, wait I think we need a custom line of veneered cases as well, with different exotics, as options. I know I have VIP taste.
Hey we could get famous woodworkers, like Krenov, to each design their own case, or that custom bike dude, Jesse James.

Or how about a "bling" Hip Hop line. That would be platinum, diamond encrusted.

Yeah....then celebrities could show them off on TV shows or movies. Festool C12 in Zero Halliburton on Mission Impossible X. We are talking about tools priced like jewellery. A bit more attention to detail would fit the brand perfectly.
Sortainers have labels. Why can't systainers?