Author Topic: Does holding a Festool make you feel better?  (Read 2832 times)

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Offline HarveyWildes

  • Posts: 276
Does holding a Festool make you feel better?
« on: November 03, 2016, 09:49 AM »
I once read an article on Diet Coke that asserted that Diet Coke was an "image enhancing" drink.  That is, just holding a can of Diet Coke made you feel better about yourself.  This was over and above any physical property of the drink - the taste, the calories, etc.  The person who wrote the article was a marketing psychologist, and thought that Coke had achieved a major marketing coup - if people just hold a can of Diet Coke, they have better feelings about themselves.  What a powerful marketing tool!

So my question (for people who own Festool tools) is, does holding a Festool make you feel better about yourself?  That is, have the Festool marketing folks achieved a little of this marketing Nirvana with their brand, that just associating with the brand makes you feel better?

BTW, if the answer is yes, don't feel bad - I think overall that this is a pretty common marketing concept/objective.

Offline JD2720

  • Posts: 936
Re: Does holding a Festool make you feel better?
« Reply #1 on: November 03, 2016, 10:18 AM »
The only way holding a Festool makes me feel better is if it does the job I am doing better than another brand tool.
I have owned, used & sold a lot of Festool tools that I could not see a benefit in continuing to own them.

Offline Paul G

  • Posts: 1754
Re: Does holding a Festool make you feel better?
« Reply #2 on: November 03, 2016, 10:24 AM »
Finishing a project makes me feel good regardless of the brands of tools involved.
+1

Offline Steve-Rice

  • Posts: 290
Re: Does holding a Festool make you feel better?
« Reply #3 on: November 03, 2016, 12:18 PM »
There is a certain confidence that my track saw will give me a beautiful, splinter free cut, that I do not have with my large cabinet saw.  Also a confidence that my dominoes will line up perfectly that was definitely not there with hand cut mortise and tenons. So, in that respect, I enjoy my projects more than I did before I started drinking the green Kool Aid.


Offline PreferrablyWood

  • Posts: 793
Re: Does holding a Festool make you feel better?
« Reply #4 on: November 03, 2016, 05:52 PM »
Festool tools seem to be well balanced and effective. So yup they make me feel better..
850 HL E Planer rustic head standard head angle fence, MFS 400x2, MFS extensions 2 sets of MFS VB 700+1000. CMS GE, sliding fence, VB and 2x VL extension tables, OF 2200, Accessory Set ZS OF 2200 M,36mm 5m antistatik hose, CMS OF+ CMS TS 75 insert modules. SYS-MFT Fixing-Set,  3.5m sleeved hose, Syslite duo, Sys 4 sort 3 x3, Sys Roll, Sys 1 Box x2 , classic Sys 3-Sort 4, classic Sys 3 Sort 6 x2, Sys Cart x3 Systainer 4 x2  as toolbox with selfmade inserts Systainer 5 as toolbox with insert.
Festool 18V HKC 55 Li 5.2 EB Plus FSK 420,FSK 250, Extra blade for the HKC 55 W32.TI 15, CXS 2.6 Ah version, RO 90 DX, PDC 18/4 plus DC UNI FF depth stop chuck,AD 3/8 square socket holder FF chuck, Centrotec Bits; -->Bit holder and bit selection BHS 65 CE TL 24x, ,Bradpoint DB WOOD CE SET ,Zobo (Forstner) D 15-35 CE-Zobo SET ,Masonary/stone bits DB STONE CE Set,Extender BV 150 CE, Countersink QLS D2-8 CE Hook turner HD D18, end centrotec<--.  TS 75 EBQ, PSC 420, OF 1010, RS 300 EQ, CTL Midi, MFT 3, Parf dogs x2pair +Bench dogs x2pair, FS 1080, FS 1900 .  will get Domino DF 700 XL,  CMS insert BS 120 Belt sander.

Offline Kev

  • Posts: 7411
Re: Does holding a Festool make you feel better?
« Reply #5 on: November 03, 2016, 08:02 PM »
TCCC is the world's master of spin. Carbonated soft drinks are not good for you, so you need sell it by promoting it's image. The tobacco industry is another great example of this.

"Holding a Festool" is a better feeling than holding a cheap alternative of a similar tool, so in that sense it does make me feel better on a relative scale. Then there's the fact that (as long as I'm observing safely procedures) holding a Festool isn't bad for my health [big grin]


Offline Svar

  • Posts: 647
Re: Does holding a Festool make you feel better?
« Reply #6 on: November 03, 2016, 08:15 PM »
Yes. Especially when I hold one in each hand.

Offline charley1968

  • Posts: 391
Re: Does holding a Festool make you feel better?
« Reply #7 on: November 17, 2016, 04:14 AM »
Come to think of it: yes, it does. And so does sawing with LN/ Bad Axe or chiseling with the Veritas instead of the Bahco saws/chisels. Really interesting question, mate.
Just for today..

Offline #Tee

  • Posts: 663
Re: Does holding a Festool make you feel better?
« Reply #8 on: November 17, 2016, 04:41 AM »
t18 in one hand and cxs in other go out 2 guns blazing. yes i feel good lol
When youre feeling depressed just treat yourself to a systainer even if its a mini systainer its ok.

IG: tee212

Offline Holmz

  • Posts: 3124
Re: Does holding a Festool make you feel better?
« Reply #9 on: November 17, 2016, 06:54 AM »
There is some symbolic double entendre irony with respect to the title.
I ain't no mathematician but i have some negative and positive screwdrivers
I ain't no pilot but i have some planes.
I ain't no sucker but i have a vacuum.
And I has me some saws, and some sandpapers.

Offline rst

  • Posts: 1251
Re: Does holding a Festool make you feel better?
« Reply #10 on: November 17, 2016, 07:10 AM »
Any tool that makes my work more effective and efficient makes me feel better...especially if it means getting paid faster.  So, yup, love working my Festools.

Offline HarveyWildes

  • Posts: 276
Re: Does holding a Festool make you feel better?
« Reply #11 on: November 17, 2016, 08:53 AM »
There is some symbolic double entendre irony with respect to the title.

No - but it did occur to me about a day after the original post that someone might take it that way.  Dang!

Offline HarveyWildes

  • Posts: 276
Re: Does holding a Festool make you feel better?
« Reply #12 on: November 17, 2016, 09:37 AM »
Any tool that makes my work more effective and efficient makes me feel better...especially if it means getting paid faster.  So, yup, love working my Festools.

Several of you have replied along these lines, but that's not really what the article was about.  The article was about feeling good about being associated with the brand without having any conscious rationalization of why - at the end of a process.  I think Charley1968 got it.  We might start out with the brand for substantive reasons.  In the case of Diet Coke, it might be because we are counting calories, while in the case of Festool it might be because of the quality or the system.  And we might feel "good" about that.  However, as we live with the "goodness" of the decision over time, our minds go straight to the good feeling about the tool, without thinking about the reasons.  That good feeling associated with the brand then supports the feeling that we are "better" persons - e.g. it has enhanced our self image.  By this point in the process we will reach for the Festool out of habit and it will make us feel better about ourselves just because it is in hand, without any conscious justification that it is a better tool.  If we thought about it, we would still come up with the reasons why we liked it.  At this point in the process, even if we found a better tool or experienced mild disappointment with the brand, the image enhancing feeling we get from the tool would persist.

Here is a more subtle scenario that illustrates the principle.  Suppose a person switches to Diet Coke to reduce calories, but then eats two Snickers every day because they are hungry and continues to gain weight.  They will still feel good about themselves when holding the Diet Coke, just because it has the words "Diet Coke" on the can, even though the diet Coke is not helping them reach their real objective.

So this is not some trick to get you to admit that you are making "bad" purchases because of the brand.  Maybe, maybe not.  There are really good reasons to buy Festool, depending on the tool and the needs.  One of my practical takeaways is that I want to kick my reason in each time I buy, so that brand psychology does not overly influence the decision, and to try to be clear about objectives when buying the tool.

Offline Holmz

  • Posts: 3124
Re: Does holding a Festool make you feel better?
« Reply #13 on: November 17, 2016, 04:54 PM »
...
Several of you have replied along these lines, but that's not really what the article was about.  The article was about feeling good about being associated with the brand without having any conscious rationalization of why - at the end of a process.  I think Charley1968 got it. 
...

Hence the wank factor.

I feel that way about the ZetaP2. It is too cool, but its function is what is noteworthy. Still easy to love tool more than the function if it.
I ain't no mathematician but i have some negative and positive screwdrivers
I ain't no pilot but i have some planes.
I ain't no sucker but i have a vacuum.
And I has me some saws, and some sandpapers.

Online Peter Halle

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Re: Does holding a Festool make you feel better?
« Reply #14 on: November 17, 2016, 06:16 PM »
Holding a Festool doesn't make me feel better.  But:

I have been a Festool user for somewhere around ten years - and a moderator here for more than seven years.  I have written before that when I pull out a Festool tracksaw, or use a Rotex, or get into finish sanding with my ETS, or ... and I remember HOW I did this type of stuff prior and then I compare post Festool versus prior Festool - I definitely have a smile on my face. 

That holds as true today as when I might have written one or more of those 10,000+ posts.  There are game changing tools; there are application specific changing tools; there are niceties.

Everyone who is in the market to buy a tool produced by any manufacturer needs to evaluate their needs, wants, and expectations.  I did the same thing.  I could have sent tools back too.  I usually buy tools on needs and when doing that I haven't been disappointed with my decision to purchase a tool - especially my Festools.  But I will admit that I have bought a Festool product or two based on anticipated usage and then the usage didn't go to pass.only

I proudly will stop and talk to Festool to anyone.  Not for any other reason than to expose them to possibilities of a tool that I knew not much about 10 years ago; but then my wife gave a Christmas present.

Respectfully,

Peter
Scraps to Smiles.  To be continued.....  Stay Tuned.

Offline mrB

  • Posts: 329
Re: Does holding a Festool make you feel better?
« Reply #15 on: November 18, 2016, 12:49 AM »
I love how often I see posts on the forum, from members with thousands of posts on the 'FESTOOL owners group', saying they hold no bias towards festool unless the tool is uniquely superior in its abilities etc etc. Like it's a crime to spend more money than absolutely necessary to complete said task. . .

I spend my entire working life using my tools day in day out - so a little joy/luxury/exotica in this department is thoroughly welcomed and enjoyed.

In answer to the OP - Yes, holding a festool does make me feel better.  Partly because of the quality and the functionality and the system, but also because it's not the norm, because my sander/drill/router is not the same as the vast majority of carpenters out there. It's nice to feel just a little bit different.
there's nothing like the right tool for the job

Offline Mort

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Re: Does holding a Festool make you feel better?
« Reply #16 on: November 18, 2016, 07:21 PM »
When Matt LeBlanc was a guest on Top Gear, Jeremy Clarkson asked him about modifying his Porsches, because that isn't done much in Europe (apparently). His answer was that anyone can go into a dealer and buy a 911, whether they have the passion or not. He said he loves cars so much that his should go a little faster.

Any yahoo can go into Hombre Depot and buy a Ridgid sander, and it will sand wood just fine. But my Festool sanders just feel better, and it puts a smile on my face.
I hate signatures.

Offline ChrisK1970

  • Posts: 541
  • Wicked Awesome
Re: Does holding a Festool make you feel better?
« Reply #17 on: November 18, 2016, 08:00 PM »
Yup.
I am the proud owner of a the TS55REQ, KS120 Kapex, the T18 set, CXS, Rotex RO90, ES 125, PS 420 Carvex, OF 1400, OF 1010, MFK700,LR32, MFT/3, MFT KAPEX, Guide Rail Set, Syslite and 2 CT Midi's Oh and wait a minute....now...THE DOMINO!!!!! My neighbors are WICKED jealous :D

Offline Job and Knock

  • Posts: 58
Re: Does holding a Festool make you feel better?
« Reply #18 on: December 11, 2016, 08:02 PM »
When Matt LeBlanc was a guest on Top Gear, Jeremy Clarkson asked him about modifying his Porsches, because that isn't done much in Europe (apparently).
Yes, most folk in Europe don't modify Porsches because (i) they are generally too fast for the average Porsche driver who buys them anyway (judging from the number I've scooped out of hedges, fields, etc in the years I drove a recovery truck out of hours) and (ii) if you want a faster one, Porsche generally has a faster model in their range. It just costs more.......

In terms of does holding Festool tools make me feel better, well, no it doesn't - holding the extra money I've made on a contract because it has taken me less time to complete, because I could leave the job with half the clean-up time and  because of the accuracy of my work with little or no need to hand adjust - now that makes me happy! It also makes selling new acquisitions to the missus somewhat easier
Simplicity is the embodiment of purity and unity
- Shaker Maxims

Offline Gwerner

  • Posts: 207
  • They call me George...
Re: Does holding a Festool make you feel better?
« Reply #19 on: December 12, 2016, 03:12 AM »
Doesn't make me feel better about myself, but it does make me feel more confident that the operation I'm using it for will be a success.

Offline Birdhunter

  • Posts: 1655
  • Woodworker, Sportsman, Retired
Re: Does holding a Festool make you feel better?
« Reply #20 on: December 12, 2016, 05:54 AM »
Holding/using a finely made tool, watch, unmentionable, bicycle, etc enhances my pleasure. I know a cheap quartz watch keeps better time than a Rolex, but I prefer the Rolex. A DeWalt drill makes good holes, but I prefer my Festool drills because I enjoy their balance and fine engineering. There are two Festool products that really make me feel good using, Kapex and Domino. Kapex due to being able to use it inside and Domino because it greatly speeds my work.

I don't give a whit if anyone knows I wear Rolex watches, own very nice unmentionables, or own a bunch of Festool products.
Birdhunter

Offline grbmds

  • Posts: 1516
Re: Does holding a Festool make you feel better?
« Reply #21 on: December 12, 2016, 12:47 PM »
No. Holding and using a good tool to make something makes me feel better.
Randy

Offline Cheese

  • Posts: 2598
Re: Does holding a Festool make you feel better?
« Reply #22 on: December 12, 2016, 11:49 PM »
Holding/using a finely made tool, watch, unmentionable, bicycle, etc enhances my pleasure. I know a cheap quartz watch keeps better time than a Rolex, but I prefer the Rolex.

It was only after I purchased a S&W stainless hand gun and my eyes were drawn to the fine line-to-line fitting of the cover plate that I decided to take up machining metals. Any piece of wood can be beaten into submission to conform to it's neighbor, but metal has to be machined to an exacting size and shape in order for there to be a precise line-to-line fit. That's the beauty of metalworking, it's the same thing with mechanical watches that need to be precisely machined to function properly...and more importantly, they need to perform their duty over many, many years. A Rolex will perform that task for 70 years plus...a Patek...not so much, she's more of a safe queen.

Thinking about this for a moment...the typical modern Rolex movement beats at 28,800 beats per hour, that means 691,200 beats per day, or 252,288,000 per year. So that's over 1/4 million cycles per year, I wonder if the DF 500 can hold out for that long? I sure hope so but I do have my doubts. And remember that Rolex advises watch tune ups every 6-8 years so that they feel that after 1.5 million cycles...the watch needs to be cleaned and serviced, any worn parts replaced and then returned to service for another 1.5-2 million cycles...maybe something Festool should consider.
« Last Edit: December 13, 2016, 10:02 AM by Cheese »

Offline Alex

  • Posts: 5233
Re: Does holding a Festool make you feel better?
« Reply #23 on: December 13, 2016, 06:12 AM »
I like holding a quality tool like Festool, but the same goes for holding a good DeWalt, Elu or Makita. I don't think the image of the brand radiates off on me to enhance my own image, and I wouldn't be caught dead wearing a Festool cap, put a Festool sticker on my car or paint my shop in Festool colours.

But sometimes it is nice to see other people's reactions to the tools. I was working with my neighbour the other day, an old man who had a 20 year old cordless Makita drill. He saw my T15 and C12, and started asking questions about them. He told me later that when I wasn't using them for a moment, he quickly took off and showed them to his wife and asked her if he could have one. She said, "No, you can't have a €600 drill because you're 90 and you'll never use it and only pass it on to your heirs". I must admit I was amused when he told me.

Offline Sparktrician

  • Posts: 3238
Re: Does holding a Festool make you feel better?
« Reply #24 on: December 13, 2016, 06:25 PM »
Holding a Festool DOES make me feel better, especially when I see the surprise and pleasure in my clients' eyes when they look at dead-straight, splinter-free cuts, smooth finishes, and note the absence of dust.  That really makes me feel good!!! 
- Willy -

 "Remember, a chip on the shoulder is a sure sign of wood higher up." - Brigham Young