Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« on: April 18, 2010, 01:14 AM » |
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Hi Folks,
Truth be told, things haven't being going so well at Swenson and Swenson. From fine wood working to Jose da handiman to pay the bills. It is hard sometimes to separate the things we do, with the things we know. A breeding ground for under achievement. I find it to be a disease. It starts thus. They were paid how much to do that? Well heck. you mean I can charge more and do less then stellar work, and its ok? I mean just to get by, this one time maybe. Sure its ok, you are getting paid ...right? I mean fella its only a job, am I rite? We at Swenson and Swenson are still putting our foot down and saying its wrong. Before we succumb to shoddy get rich quick work, we will continue to milk our herd of hamsters for cheese, grow our own grapes of wrath mixed with the bitter tears of our children for table whine. Or perish greeting you at you local wally world. You know who is making out in this masqueraded economic downturn? The sunsobeetchs selling anti depressants on TV. Now that sir is a opportunity. No self esteem, call your Doctor , eat a few of these. Anyway. I love ya all. Folks, I am a survivor. We will come back with a project that is worthy of your edification. And a justification of years of tutelage. In the interim, i will be cleaning gutters tomorrow and doing a darn good job at that to.
Per
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justinmcf
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Location: Gold Coast, Queensland, Australia Member Since: Nov 2008
Posts: 711
Queensland Builder
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« Reply #1 on: April 18, 2010, 01:24 AM » |
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i have cleaned a few gutters this year also per. i have also had to dig a few holes and other general labouring jobs. its a dirty job but someone has to do it, and it pays the bills.
its a far cry from using my festool toys onsite, but i cant complain. i haven't gone hungry yet!
i also had a small injury. stood on a sharp piece of metal. off work for 2 weeks. it has been my first injury where i have been introduced to the wonderful world of the medical profession. now i know why they all drive porsche's, bmw's and mercedes....
regards, justin.
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Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« Reply #2 on: April 18, 2010, 01:38 AM » |
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Justin,
Lets see if I can put the economic situation of the North Eastern USA, Specifically construction. The rich are scared. The poor can't borrow. Stalemate. Mow your lawn?
Per
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Jim Kirkpatrick
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Location: Central Massachusetts Member Since: Feb 2008
Posts: 637
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« Reply #3 on: April 18, 2010, 09:33 AM » |
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Keep the faith, Per. Things are looking up.  Good to hear from you.
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Peter Halle
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Location: Powhatan, Virginia USA Member Since: Jul 2007
Posts: 6382
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« Reply #4 on: April 18, 2010, 11:13 AM » |
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Per,
As always it is great to hear from you. The mindset of consumers had changed temporarily to that of survival and making do. Fortunately for those who are survivors and can adapt, such as yourself, there is work out there that can be profitable. Maybe not as profitable as other jobs, but profitable none the less.
There are many customers out there who can't do any more due to personal situations. Or won't do. That is a market to be tapped.. Becoming the person / contractor that they turn to is an enviable situation to be in. Rarely an estimate. First choice on work. Repeat business. Word of mouth advertising versus buying advertising. Priceless.
Diversification and adaptability for contractors will become the key to success. Look at your Dad and imagine what might be needed one year down the road. Imagine services that can be provided to all tiers of economic situations and ages and then plan a part of your company to handle that.
The economy will rebound. People will spend again. Maintaining and enhancing the enjoyment of smaller homes will become more important. People will stay longer in their homes as they age - handicap modifications will become an even more important segment of the industry.
I offer these thoughts as someone who has worked for ten years building up a business model to serve the various needs of others. Not glorious work. Sometimes not even enjoyable work. I look forward to those days when I can do something resembling creative. But my company was hit late in this economic situation and already is showing real signs of rebounding. Only as the warmth and hope of Spring arrived.
As you said, never sacrifice quality for profitability - that is a long term losing proposition.
I look forward to your first big enjoyable project.
Peter
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The tools in my truck were talking the other day. The Dewalts, PC's, Boschs, Makitas were not happy. They also were in the minority. Their complaint: They felt unused and unappreciated since the Festools moved in. I guess the truth hurts.
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Wonderwino
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Location: American Bison Country Member Since: Apr 2008
Posts: 610
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« Reply #5 on: April 19, 2010, 10:05 AM » |
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Good to hear from you, Per!
What most people don't understand about money, is that it needs velocity to do any good. Simply existing in a pile, it is nothing more than kindling. When money starts actually moving, the economy will recover. I don't know where all the "stimulus" money moved to, but it apparently has never gotten to the local economy. It must be in a garage somewhere. Has anyone else noticed the dozens of miles of "Work Zone" signs and orange cones along I-80 in several states with no equipment and no one working? If money has too much velocity, it gets out of control, like a truck with no brakes coming down from a mountain. Right now, it seems to be stuck in a swamp with no winch. Hang in there! I think there may be a few people running for office that understand income tax is transaction based. More transactions; more revenue.
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« Last Edit: April 19, 2010, 10:07 AM by Wonderwino »
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Water separates the people of the world; wine unites them.
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bonesbr549
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Location: Pottstown PA Member Since: Jan 2008
Posts: 525
I'd rather be woodworking
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« Reply #6 on: April 19, 2010, 11:52 AM » |
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Hang in there Per! I work in mfg and the jobs are headed overseas (i'm in the northeast) so fast its not funny. I figure right about the time I can retire they will close down the last American factory in my Co and I'll be out. Right now everybody (In the boardrooms) is terrified of what the gov't will do next. Is it higher taxes is it being taken over. Its a real fear right now so nobody is moving and jumping in and being willing to hire people back. That of course drives confidence in the people who have jobs and thus don't want to (or cant) borrow. There is money to be had if you have good credit. People are just afraid right now. Good luck
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MarkF
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Location: Concord, NC Member Since: Jan 2007
Posts: 272
Concord, NC
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« Reply #7 on: April 19, 2010, 05:26 PM » |
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My daughter sent this to me. She lives near the small town of Mamou, Louisiana in the heart of Cajun French Louisiana...an area that never sees a boom in the boom times but suffers the lows of every down period. It fits into this discussion.
Mamou Economics
> It's a slow day in Mamou , Louisiana . The > sun is beating down, and the streets are deserted. Times are tough, > everybody is in debt, and everybody lives on credit. > > On this particular day a traveling Shreveport salesman is driving > through town. He stops at the Hotel Cazan and lays a $100 bill on > the desk saying he wants to inspect the rooms upstairs in order to > pick one in which to spend the night. > > As soon as the man walks upstairs, Bosco, the owner, grabs the bill > and runs next door to pay his debt to Boudreaux the butcher. > > Boudreaux takes the $100 and runs down the street to retire his debt > to the Trosclair the pig farmer. > > Trosclair takes the $100 and heads off to pay his bill at T-Boy's > Farmers Co-op, the local supplier of feed and fuel. > > T-Boy at the Farmer's Co-op > takes the $100 and runs to pay his debt to the local prostitute, > Clarise, who has also been facing hard times and has had to offer her > "services" on credit. > > Clarise rushes to the hotel and pays off her room bill with Bosco, > the hotel owner. > > Bosco then places the $100 back on the counter so the travelling > salesman will not suspect anything. > > At that moment the salesman comes down the stairs, picks up the $100 > bill, states that the rooms are not satisfactory, pockets the money, > and leaves town. > > No one produced anything. No one earned anything. However, the whole > town is now out of debt and now looks to the future with a lot more > optimism.
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woodguy7
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Location: wick, scotland Member Since: Apr 2009
Posts: 2400
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« Reply #8 on: April 19, 2010, 06:32 PM » |
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Isn't Bosco still out 100 usd for the room 
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If its made of wood, i can make it smaller. Shirt size medium p.s- ive started reading these too
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Mac
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Location: Nottingham, UK Member Since: May 2009
Posts: 716
A Scotsman living abroad
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« Reply #9 on: April 19, 2010, 06:42 PM » |
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Nah, he paid his debt to the Boudreux!
Great story!
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Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« Reply #10 on: April 19, 2010, 09:19 PM » |
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A ha! The economics of optimism and pessimism. Horseradish.
Here's the deal. No tickee no shirtee.
I would sooner stand in the street with a big squeegee and a grin, Then do your library with MDF and caulk.
You don't need me, you need Ikea and a Bed Bath and beyond Catalog.
Then 10 years down the road, while your changing wives and lifestyles. My humble work will be 5 years in the dumpster based on your girlfriends other whim.
Elitist? Hardly.
Just construction and interiors that will stand the test of time. Physically and visually.
Hey, I gotta Disco ball for sale.......
Per
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EcoFurniture
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Location: Victoria, BC Member Since: Sep 2008
Posts: 604
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« Reply #11 on: April 19, 2010, 09:43 PM » |
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I feel with you! I just closed my company a couple of months ago... Don't feel bad about me, it's all good! I'm glad it's over  To many worries, no skilled staff to be found, cheap customers and greedy landlords... just to name a few. It always blew my mind that our housing market is very strong and prices are skyrocking. People around here are still willing to pay $500.000,00 for a condo and much much more for run down houses! But on the other hand they are too cheap to buy locally made products.... As you said, IKEA is our enemy  How can you compete? You can't. Anyhow, I found a job in a very nice shop. Now really enjoying building stuff again without the worries! Wish you all the best!!!!!
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Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« Reply #12 on: April 20, 2010, 03:08 AM » |
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I agree.
But what it comes down to is the communal perception of a job well done.
There is the obvious, just as plain as the mustard stain on your tie. Can you tell the difference between a Rolls and a Yugo?
Well........ Of course you can.
Bear with me a moment, and think about what we build. Big word , build. Create, design, and manufacture a living space for not only their yuppie children, but the generations to come.
Because the key word here is living, not surviving. I know, I have bivouacked with the best. This my friends is the song of the starving artist.
Per
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clintholeman
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Location: Wine Country, USA Member Since: Jan 2007
Posts: 301
Sonoma County, CA
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« Reply #13 on: April 20, 2010, 03:23 AM » |
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Per-
Alas, it is ever thus...
No one appreciates the artist in his time, unfortunately for our wallets, it is only after we've gong into the great void, that our art is appreciated. Personally, I think it is a bunch of crap!
Most folks can and do know the difference - they just rationalize it all away, along with a good bit of their lives, or so it seems.
Non Illigitimae Carborundum!
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Jonhilgen
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Location: Charleston, SC (USA) Member Since: Dec 2009
Posts: 854
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« Reply #14 on: April 20, 2010, 02:19 PM » |
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In the same boat down here in the South. Trying to fight the good fight, giving my all, because "good enough" isn't.
Here are some pictures of some "trim work" (and their "work station"--note the poplar linear moldings on the floor, yes those. I actually saw a "carpenter" lay some plywood right down on them and rip a piece off with his skill saw...). Keep in mind, this house is upwards of 800k, and you get craftsmanship like this.
The good news: This is what the competition does.
The bad news: This is what we're bidding against.
Soon enough, those with money will start to see the value in what we do. I just have smile and knowingly chuckle when I see poor workmanship, because I also see it as future business as well. Somebody's going to have to tear it out and redo it correctly in a few years.
Oh yeah, I mow a couple of lawns in my neighborhood to bring in some extra cash each month, and I refuse to do that poorly either.
Jon
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The more Festools I buy, the more money I earn. The more money I earn, the more Festools I buy. The more... TS 55, TS 75, Domino, CT22, OF 2000, C12, CXS, RAS, Trion, Fogtainers!
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Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« Reply #15 on: April 20, 2010, 02:36 PM » |
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Jon, I am not the praying type. but I am from the school of good work should sell itself. I feel for my brothers down south. But, what terrifies me..... Is sitting on my with a non marketable skill. Go wait in line for a Ipad, never mind the house that rots around you. Poverty,. just today's hit of crack. Ok, honestly, I really don't want to cut my hair, put on that suit and dust of that sheepskin. There is not a shred of honesty or valor in that. Excuse me while my dog, my mule and my helper go tilting at windmills.
Per
Go head its ok to chuckle.
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Brice Burrell
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Location: Pittsburgh, PA, USA Member Since: Mar 2007
Posts: 6193
Remodeling Contractor
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« Reply #16 on: April 20, 2010, 03:35 PM » |
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I'm a survivor too. I just bought a Tajima caulking gun, at least my caulk will look good.  No really, I've looked at maybe 20 or so jobs for repair from the all the snow this year, I've gotten two of them. The insurance companies are offering about 3/4 of what it will cost for a quick and dirty fix. I'll do it cheap....as a sub, so my name isn't on it when I leave. I'm no artist so I'm not willing to starve, but even I will sit at home before I put in cheap vinyl windows or T111.
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RonWen
Retailer
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Location: One of the Thirteen Original Colonies of the United States of America. Member Since: Feb 2009
Posts: 1515
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« Reply #17 on: April 20, 2010, 04:38 PM » |
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What most people don't understand about money, is that it needs velocity to do any good. Simply existing in a pile, it is nothing more than kindling. When money starts actually moving, the economy will recover. I don't know where all the "stimulus" money moved to, but it apparently has never gotten to the local economy. It must be in a garage somewhere. Has anyone else noticed the dozens of miles of "Work Zone" signs and orange cones along I-80 in several states with no equipment and no one working? If money has too much velocity, it gets out of control, like a truck with no brakes coming down from a mountain. Right now, it seems to be stuck in a swamp with no winch. Hang in there! I think there may be a few people running for office that understand income tax is transaction based. More transactions; more revenue.
Excellent point Wino! There are miles & miles in my state also... If nothing else the stimulus money has made the orange cone/work sign czars fat & rich.
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tigger
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Location: Cape Town, South Africa Member Since: Apr 2010
Posts: 114
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« Reply #18 on: April 20, 2010, 06:26 PM » |
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Hi Guys Don't feel alone over there. Here in South Africa, it's quite too. Has been for the last two years now. Have gone from thriving carpentry company with 30 plus staff, big workshop, down to the lonely carpenter working out of my garage. But it has to pick up again. I'm lucky because I've always had the ethos Per speaks of and some of my clients are calling me back for additional work. I'm grateful that they don't mind that it will take me longer to complete a job because it is now just me. I must say that have all my Festool equipment still creates a great impression and I just love how my clients still marvel at these fantasic tools I have. I can, of course, only be a pro if this is the equipment I use.  I love my Fez's  Hang in there everyone. What goes down, has to come up!!!  SA humour
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If it 'aint Festool, it 'aint a tool at all !
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Jay Knoll
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Location: UNITED STATES (US) Member Since: Feb 2007
Posts: 131
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« Reply #19 on: April 20, 2010, 08:08 PM » |
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I don't post here very often so I hope that these comments don't offend anyone
But........... I think you're missing a business opportunity when you trash IKEA stuff
Kitchens in particular, they are fantastic value at the price point
But most people don't have your skills and will do a crummy install job
Use IKEA as part of your bid process. Show your customer the price of an IKEA kitchen installed by you.
Then the price of that kitchen but with custom doors/drawer fronts that you build and install.
Then the price of a total custom job installed by you
Somewhere in that spread I'm sure there is a job for you, and a very satisfied customer
Who will probably call you back for other work.
I don't think that any of these alternatives will undermine your integrity as a skilled craftsperson but might give you a way to work within the confines of your customer's budgets/expectations.
Just a thought
Jay
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Peter Halle
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Location: Powhatan, Virginia USA Member Since: Jul 2007
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« Reply #20 on: April 20, 2010, 08:11 PM » |
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Jay,  That says it all in this economy - in my opinion. Peter
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The tools in my truck were talking the other day. The Dewalts, PC's, Boschs, Makitas were not happy. They also were in the minority. Their complaint: They felt unused and unappreciated since the Festools moved in. I guess the truth hurts.
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bruegf
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Location: Michigan Member Since: Mar 2007
Posts: 729
Michigan
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« Reply #21 on: April 20, 2010, 08:35 PM » |
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Welcome back Per, things are always more interesting when you're posting :-) Hope things start picking up for you soon.
Fred
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Fred
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erikfsn
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Location: Oakland, California Member Since: Apr 2008
Posts: 240
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« Reply #22 on: April 20, 2010, 09:00 PM » |
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Somehow this conversation reminded me of a quote from Marx that I like. "The executive of the modern state is but a committee for managing the common affairs of the whole bourgeoisie"
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Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« Reply #23 on: April 20, 2010, 10:42 PM » |
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Thank you all,
Jay. Ikea my . Two words.
Particle board. Lets broach the subject, Are we wood workers?
Or are we money makers. I have said it more then once, I will say it again. I will sooner stand on a street corner with a silly sign.
Then sell crap.
When you are done with me, your great grand children will wonder how he did that. Its not about the money, its about the craft. Its called dignity.
And when the shells are all boiled, that's really all you have.
Dignity.
Per
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Brice Burrell
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Location: Pittsburgh, PA, USA Member Since: Mar 2007
Posts: 6193
Remodeling Contractor
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« Reply #24 on: April 20, 2010, 11:05 PM » |
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....Or are we money makers. I have said it more then once, I will say it again. I will sooner stand on a street corner with a silly sign.
Then sell crap.
When you are done with me, your great grand children will wonder how he did that. Its not about the money, its about the craft. Its called dignity.
And when the shells are all boiled, that's really all you have.
Dignity.
Per
Sorry, I do this for a living. Nothing romantic about it. No, I won't wax poetic but I'll cash the paycheck even if than means getting out the caulking gun or installing the Depot's finest. Nothing wrong with having high standards.....and I'll get back to them when people want to pay for them again.
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Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« Reply #25 on: April 20, 2010, 11:49 PM » |
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Brice,
Your reputation is for sale?
There is a word for that.
Per
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jonny round boy
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Location: West Yorkshire, UK Member Since: Jul 2007
Posts: 2092
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« Reply #26 on: April 21, 2010, 03:51 AM » |
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Brice,
Your reputation is for sale?
There is a word for that.
Per
Per, I've always respected your opinion, and found your posts entertaining, but that was a bit harsh. I too have high standards - way higher than a lot of work I've seen others do - but I'm not above doing 'lower spec' work if needs must. Which they do at the moment. A lot. I've just fitted an Ikea kitchen. For reasons I won't get into right now, the job was a headache from the start, but when I'd finished it was the best Ikea kitchen I'd ever seen, and I was proud of the work I had done. I fitted it with the same attention to detail I would have if it was a kitchen they'd spent 10x the price on. Just because the material is a lower quality, doesn't mean the end result has to be, too. Oh, and last I checked, particle board was still made of wood. And here in the UK at least, even the most expensive kitchens use particle board for the carcases.
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Festoolian since February 2006
TS55R EBQ saw - CTL26 - CTL Mini - OF1400EBQ router - KS120 Kapex SCMS - ETS150/3 sander - RO90 sander - DF500 Domino - T12 drill
Wish list (in no particular order!): Anything not listed above....
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Guy Ashley
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Location: Northampton, UK Member Since: Feb 2010
Posts: 662
Furniture & Cabinet Maker/Joiner
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« Reply #27 on: April 21, 2010, 05:32 AM » |
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Jonny
With you on that!
Two years ago I was exclusively making bespoke furniture and kitchens and making a good living from it. Then when it all came crashing down and the phone stopped ringing I had a choice, diversify or die.
So now I make windows and doors, fit kitchens, (have done one with Focus units!! and had to put more screws in it that than an Afghan car bomb to keep it stable), have made wooden planters and anything else that will keep the finance rolling in.
Dont get me wrong Per, I too want to be considered a craftsman and create heirloom furniture but when the money is not moving I will "prostitute" myself to keep food on the table and my business going until the good times come round again.
The alternative is stacking shelves in Tesco's and thats non negociable!
Guy
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DIPLOMACY:
"The art of being able to tell someone to go to Hades in such a way that they positively look forward to the journey"
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Per Swenson
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Location: NJ Highlands Member Since: Jan 2007
Posts: 845
Semi Rural New Jersey, The Ruburbs
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« Reply #28 on: April 21, 2010, 06:09 AM » |
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Johnny, I accept you opinion. See here is the rub, If may take licenses with Shakespeare. I simply wont sell my self for a dollar. Some where around here is a thing called principles Brother, I will buy a trailer load of honesty, Rather then sell you a load of dung. And that's just the way we are wired.
Peace be with you today.
Per
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« Last Edit: April 21, 2010, 06:25 AM by Per Swenson »
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jvsteenb
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Location: The Netherlands Member Since: Oct 2008
Posts: 363
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« Reply #29 on: April 21, 2010, 09:57 AM » |
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Per,
I respect your opinion ( very much so ) but I don't quite grasp what "dignity" has to do with the material you use ? Perhaps it's my lesser understanding of your language ( i'm not a native speaker ) but in my somewhat simple book dignity is quite closely coupled to honesty.
I'm very clear about what quality I like to deliver, and if a customer wants something made out of particleboard I clearly inform him that this may not be the best choice in a certain situation, and that the cost of the materials vs. the cost of my labor would be a fair bit out of whack if I make some pieces out of particleboard. For I don't like to compromise on fit and finish, and my labor doesn't come cheap - I have to make a living out of it. But when I've made clear that it may be bad economics in the somewhat longer run and that the client is essentially wasting money letting me build something out of a less than optimal material ( as a matter of fact, I don't believe particleboard to be the worst choice per se in certain situations ) and the client still wants me to build something out of particleboard, sometimes with a melamine coating with a woodprint that doesn't look very much like the wood it's supposed to mimick, and he asks me: "I know it's not optimal, but I like the way you work and I'd like you to build it for me" then who am I to argue any further ? In the end it's about delivering a service to your customer, and the service he wants. I think there's honour in chewing up your pride in order to deliver the service your customer wants. Here in Holland it can be pretty hard to compete with a lot of contractors that have come over from the former Eastern European countries. Hard, because ( among a LOT of others ) there are some superb craftsmen among them, and they're willing to live in a trailer away from home for about 10 months a year or so while their costs of living are simply not comparable to mine, including the money they send home to support their family. Should I dislike them for doing that ? Of course not ! I admire their enterpreneurial spirit and their willingness to live apart from their families for so long. Meanwhile I still have to make a living, so I have to offer something that appeals to a customer. Somehow I still manage ( be it barely ) by being honest, charging for my work what I need to stay in business, and being very open about that, and about the choices there are. I've never charged a dime for an esitmate ( however elaborate ) and just charge my work and materials. Advice is freely given and always to the best of my knowledge, and I've never charged a dime for that either, for who knows if I might be wrong ?
I've recently come across a job that needed some stucco apart from the drywall and carpentry part, and I advised the homeowner to contact a certain Czech guy whom I think does a superb job for a ridiculously low price. "I'd rather have you do it" he says. "But honestly, he's the better craftsman, and I can't match even double his price" I replied. "Yes, I considered that - but I like the way you work and still want you to do it" he said. In general I hate stuccoing, but I did this job with all the TLC I could come up with, and felt very good about it. The customer got his money's worth, at least from where I'm standing and he was very pleased with the result so I guess he feels the same way.
Bottomline: I deliver a SERVICE. I have a relationship with my customers, and I am willing to deliver a wide variety of services as long as they are within the scope of the rules and principles I try to follow driving my business. I try to be as open as possible about that. I have limits, but if a customer wants a particleboard kitchen cabinet I will deliver that. If he wants a particleboard built-in bookcase and entertainment center I think there would be fair deal of persuasion required, for I think that may be money wasted. But if he still wants it, despite my honest advise ? I'll build it, if I'm sure the customer knows what he's doing, and knows that he may be throwing money down the drain. If I knew that the built-ins were only meant to -say- "up" the price of a house I'd reconsider, and probably decline.
If your business principles state "I'll only work with solid wood...." that's fine by me, it's up to you of course. I think in the current economy that will mean that you're withholding your obviously superb craftsmanship from a growing group of people, but again that's all up to you.
But implying that anyone who's willing to do a decent day's work on less-then-stellar materials ( and probably be very honest about it ) is "selling a load of dung" is somewhat harsh from where I stand.
Sorry to all, this is a bit of a longwinded post. The art of compact formulation is not my forte and I obviously don't have Per's poetic skills.
Regards,
Job
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« Last Edit: April 21, 2010, 10:16 AM by jvsteenb »
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