Makita impacts and drills are BEASTS. They simply make great motors in a well balanced compact package, with amazing torque. Great for jobs that require power and force all day long.
Festool products are more like surgeons, and have their own niche. I have many Festools, but no drills yet. Been strongly considering the CXS (and hoping for a brushless model soon), but made the mistake of touching the new sub compact 2ah Makita drill at a store this week. For $220 you get the drill, impact, charger, and 3 batteries (while on special). Makes me think twice about paying double for a drill and fancy chuck.