It doesn't matter to me because I certainly will not be watching this over-hyped event.   

It should be a Festo ad, with the flying penguins as a proxy for the ball.  Have someone like Joe Montana throw the ball, and then switch to it flying around for the remainder of the game, while the players watch, agape.

Hey that add would (almost) be worth watching part of the super bowl to see.   

Just have a tagline like

Festool. When you want to leave your competition in the dust.

And some of that funky Euro-techno music.

My suggestion:


Opening scene – an aerial of a stadium track.  Zooms down to see Usain Bolt the sprinter coming onto the track and hearing the crowd cheering.   He starts down the track waving his Jamaican flag pumping up the crowd.

Cut to a scene of four or five scientists / engineers huddled together conferring. You quickly catch a glimpse of the letters FE on a white lab coat before it turns away.

Next scene:  Usain is just getting into the starting blocks.  He looks to his right (into the camera) and grins.  Cut to the engineers who have their eyebrows raised and a worried look on their faces. 

Next scene:  You hear the electronic announcer say the word “set.”  Usain raises to the set position.  You hear the growl of a TS55.  Cut to the engineers who have dropped their clipboards onto the ground and have a shocked look on their faces but have stopwatches in their hands.

Next scene:  You hear the starter pistol.  You hear the click of a stopwatch.  You see Usain’s shoes leave the blocks.  The camera is focused on his shoes in motion and the pieces of the track coming up from his spikes.  His feet get blurred as they are moving so fast.

Next scene:  Usain is breaking the tape with arms raised.  He joyously dances around with his flag and the crowd goes wild.  Cut to a view down the track and the TS-55 is now crossing the finish line.  Cut to the engineers who have thrown their clipboards into the air and paper is flying and they are celebrating.

Cut back to Usain’s face that has a look of puzzlement on it.

Next scene:  Usain, the engineers, and the officials are huddled together.   Cut to a scene of a broom and a dust pan being placed in Usain’s hand.  You see his bare feet.  Cut to an engineer unplugging the power cord from the TS-55 and another unplugging the dust collector hose.  The engineers walk back towards the starting line coiling up the hose and the cord.  Usain starts using the broom.  The camera shifts to shoot down the track towards the starting line.  In Usain’s lane you see track debris and parts of his shoes.  Pan over to the TS-55’s lane and you see a saw kerf and the dust collector hose and power cord.

Next scene:  Usain is on the awards platform with a silver medal around his neck and his head bowed in defeat.  A broom and a dustpan are at his feet.  Cut to the center podium position and there is the TS-55 on a stack of systainers so that it can be as tall as Usain.  Around it is a green medal.  The Festool techno music starts playing as the national anthem.  Cut to the engineers who are crying.  They have handerchiefs in their hands with green stains.

Next scene:  The flag is raised and the wind extends it.  Close shot of the flag.  On it:  Festool.

At the bottom of the screen fades in:  Faster…Easier... Smarter.  The crowd goes wild.

Peter

OK, that's nearly perfect. Just make two changes:

1) Put 100 yards of festool track in the festool lane....

2) figure out how to put Miss Turkey in there (or Danica Patrick in a bikini) 

Danica and Katherine would be a good race. Actually Danica is a neighbor down the hill a bit. She is a vineyard owner.

Peter's and EWTHeckman have great ideas.

Rick.

Thanks. Maybe we can get Peter / Shane to get some t-shirts going with that line? 

I'll happily take my consulting fee in the form of a Domino XL.

as long as I am in the ad it doesn't really matter what the rest of the ad is !  it would sell sell sell

Here is a video from Rockler.  They call it their "Big Weekend" video.  I like it.  A little too short, but at about 100k per second for a Superbowl ad, 114 seconds must suffice.

http://youtu.be/BqNM4snTYV4

Did you notice that the router being picked up is an OF 1400?

Here's the shot that gives it away:

I'd run it in the second half, and use a TS-55, a Kapex, and sander to cut up and sand away a Madonna video.

Dustless, of course.