Author Topic: You are Nth American. Are you offended by Aldi's Australian Christmas Ad?  (Read 5361 times)

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Offline Untidy Shop

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What do you think of this advert?



SUPERMARKET giant Aldi has been accused of vilifying Americans by portraying them in a Christmas television ad as “gaudy, pushy people”.

Aldi Australia was hauled before the Advertising Standards Board to answer a bizarre complaint about the quirky commercial which centred on a super enthusiastic American family called The Tinkletons.

In it the Tinkletons, clad in Christmas attire, run amok through a house of “normal” Australians throwing decorations and singing. The Americans are convinced their Christmas is better than Australia’s but they are up against perfect Aussie weather, backyard barbies, days at the beach and seafood feasts.

The complainant told the Advertising Standards Board: “This is highly offensive to any American. The Americans are portrayed as … weird while the Australians are apparently the normal ones wearing conventional clothing and neutral ­appearance. As an American I take offence at the way we are portrayed ... The ad demonises an entire nationality and culture … to sell groceries.”

The board ruled that the commercial did not breach the advertising code and dismissed the complaints.

http://www.dailytelegraph.com.au/aldi-accused-of-racial-vilification-over-christmas-ad-depicting-americans-as-gaudy-and-pushy/news-story/280f3461bcf6d2f0513c159d99938e6b


I agree with the Australian  Advertising Standards Board. It's just some Fun, and very different from the two main competitors who presented famous chefs giving quick Christmas recepies under/over a jingle.

However after reading opinions in today's Australian press both in support and against the Board's decission, I am wondering what some who actually live in NA might think.?
« Last Edit: January 05, 2017, 01:47 AM by Untidy Shop »
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Offline Svar

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Funny. Don't see a problem.

Offline Paul G

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I think a lot of people are too easily offended
+1

Online Cheese

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I do rather enjoy all of the blonde hairdos...other than that, it's just people just getting their undies in a bundie.

Interesting, didn't know that Aldi's was Australian. Never been to one even though it's only about 5-6 miles away.

Offline Bohdan

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Interesting, didn't know that Aldi's was Australian.

Aldi is a multinational. This add was by the Australian division.

I wonder if they had a similar (localized) version in all of the other countries that Aldi operates in.

Offline Svar

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Interesting, didn't know that Aldi's was Australian.
It's German based and privately owned. Used to shop there, still remember their imported Stollen.
« Last Edit: January 05, 2017, 01:03 AM by Svar »

Offline HarveyWildes

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No worse than Yahoo Serious in Young Einstein, which was actually produced by Australians.  Funny movie, funny ad.

Online Cheese

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Thanks for the input guys...didn't know that. Still like the blonde "do's" though.
« Last Edit: January 05, 2017, 03:44 PM by Cheese »

Offline Holmz

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...


The complainant told the Advertising Standards Board: “This is highly offensive to any American. The Americans are portrayed as … weird while the Australians are apparently the normal ones wearing conventional clothing and neutral ­appearance. As an American I take offence at the way we are portrayed ... The ad demonises an entire nationality and culture … to sell groceries.”
...
However after reading opinions in today's Australian press both in support and against the Board's decission, I am wondering what some who actually live in NA might think.?

That the family sounded like they could have been Canadian...  [big grin]

Either way Aldi either has free advertising, or they lose a handful of expat customers.
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Offline Kev

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I'm personally sick to death of every man and his dog being "offended" by one thing or another. Most people that profess to be offended by something are typically the biggest hypocrites themselves.

The world really needs to find it's sense of humour again.

Offline kevinculle

  • Posts: 61
The art of being offended is being raised to such a high level that only the blandest and most boring material has a chance these days.  Nowhere is this seen in more stark relief than university campuses, where the students who should be there to have their assumptions challenged and their world view broadened instead seek out "safe spaces" where ideas that bother or offend them are banished.  What happened to the simple approach of turning the channel if something offends you?

Offline tjbnwi

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I thought it was funny----until someone got offended-----then it became hilarious [big grin] [big grin]

Tom

Offline DB10

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I think it's great that Aldi don't take themselves too seriously. Personally I'm offended by Jamie Oliver! But this hasn't stopped the other Supermarket from using him.
 Last month Aldi were selling a 10 meter 37mm extraction hoses for $30 something dollar, great value I've been useing it for cleaning the workshop.

Offline pixelated

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All in good fun. Not the least bit offended.

...The world really needs to find it's sense of humour again.

Indeed!

Offline Holmz

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Saying one is offended is Nig much of an augment, but in this case they said why they were offended. So it is somewhat better than most claims of offence.
I ain't no mathematician but i have some negative and positive screwdrivers
I ain't no pilot but i have some planes.
I ain't no sucker but i have a vacuum.
And I has me some saws, and some sandpapers.

Offline Dogberryjr

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I'm neither offended nor entertained. Meh.

Offline SRSemenza

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It doesn't bother me. We (in USA ) have all kinds of ads showing nutty Americans. Personally I think they are just showing some nutty Americans. I also think it takes a bit of  a jab at Australians too. Are any of you Australians offended?

BTW I have an Aldi in at least three of the towns and cities surrounding my area. I like the store for quite few items.
 

Seth

Offline rst

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This was hilarious fun  [smile]   as an old hippie, I loved it.  Just the kind of thing that brings out charactor...unfortunately in some cases really poor.  I lived in Brittan three years while in elementary school and three in Germany in middle school.  Both times we lived in villages nearby the base.  No TV during those stints, which is why I read as much as I do.  I grew up with my father being a 20+ career military man.  It was a long strange road. I was born while he was a mechanics mate in the Navy, my two brothers were born in the Air Force, and he retired from the Army...all that time as an enlisted man. 

Offline Untidy Shop

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It . . . . . . . . .
 I also think it takes a bit of  a jab at Australians too. Are any of you Australians offended?

Well actually Seth I am offended, as I have never had or cooked shrimp/prawns on a BBQ.   [big grin] [big grin] [big grin]  [smile]  @SRSemenza

Our Christmas lunch - cold pre cooked prawns.  [thumbs up] Not from Aldi.  [smile]


__________

Thank you to all who have replied so far and for your discussion.
« Last Edit: January 05, 2017, 01:03 PM by Untidy Shop »
If you don't like Signatures, just go to Look and Layout and tick No Signatures.

“The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.”
― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Offline jobsworth

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I thought it was funny----until someone got offended-----then it became hilarious [big grin] [big grin]

Tom

I find your post offensive

Hehehe
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Offline Peter Halle

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I wasn't insulted.  Interesting that Australia is one of the few countries where Aldi does television commercials.

It was interesting to read the Wikipedia entry on Aldi.

They just expanded into my area and I have been in a store once.  That might be the last.  I am an ex grocery store employee and perhaps snob.  A true fact is that when I travel the first place I go after checking into the hotel is a grocery store just to walk the aisles and get a sense of the area residents thru the pricing and product mix.

While I was at the FESTOOL Connect event I made sure to visit chains that I had never visited before as well as the old stand-boys.

Weird, but fun and informative.

Peter
Scraps to Smiles.  To be continued.....  Stay Tuned.

Offline Don T

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I think a lot of people are too easily offended
I agree with that statement.
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Offline Paul G

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I refuse to shop there! [mad]



But the fact their nearest location is over 300 miles away might be the reason. [tongue]
+1

Offline tjbnwi

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I thought it was funny----until someone got offended-----then it became hilarious [big grin] [big grin]

Tom

I find your post offensive

Hehehe

It's becoming more hilarious with each post... [laughing] [laughing]

Tom

Offline PreferrablyWood

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I think this thread raises more comments than it answers the question asked...

Looking deep way deep past the surface of this issue I see some fundamental truths about living down under, and living on the other side of the pond, living in the Old country etc shapes how we see the world...

Probably a whole book could be written on the subject. Fortunately I'm not the one who would be rash enough or stupid enough to write it..
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Offline aloysius

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I'm mildly amused by the content of the ad.

What I find ironically amusing, however is that the mild racist sentiments expressed are similar I believe to those shared by one of Australia's northern neighbours about we antipodean natives.

Think quite large island archipelago of about 1/4 billion souls who are somewhat paranoid about conducting joint military exercises or cooperation because..........
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Offline Rick Christopherson

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I'm thoroughly amused, because it's the first time I realized you poor aussies have Christmas in the summer.  [big grin] [big grin] [big grin]

Offline antss

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I wasn't offended.

I did find the ad annoying, and were it not for this discussion, I would have turned to something else if I were on my tv.  It was too long for one, and hook only came after a minute in, meaning I wouldn't have even known it was Aldi.

I also think some people are too sensitive.

Aldi is owned by the Albrecht brothers who were two of the world's wealthiest men.   One of them died a few years back and his son took over. .  Aldi is really two separate companies an I s divided into North and South.  The North div. ran Trader Joe's in the USA, while Aldi USA was controlled by the South group.   I have no idea which one runs Australia.  It would be interesting if Aldi North runs Australia and is taking a shot at their American cousins.
« Last Edit: January 05, 2017, 09:02 PM by antss »

Offline SRSemenza

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I'm mildly amused by the content of the ad.

What I find ironically amusing, however is that the mild racist sentiments expressed are similar I believe to those shared by one of Australia's northern neighbours about we antipodean natives.

Think quite large island archipelago of about 1/4 billion souls who are somewhat paranoid about conducting joint military exercises or cooperation because..........

    Ummm, not sure where this comes from. I have watched the video, read the thread , and re-watched , and reread. I don't get the mild racism. Maybe it's because I don't live in Australia or on the island archipelago or I am just dense. In any case lets not make this topic into a discussion on racism, paranoia about joint military exercises, safe spaces on campuses, etc.

Seth

Offline Holmz

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The thread is about a complaintent who is American.
So cultural bias could be possible, however I do not believe that Americans are considered a race, unless we talk about native indigenous North Americans. The melting-pot concept would indicate that diversity, so I guess everyone should be offended.

Whether song lines like, "I asked him if he wanted a vegemite sandwich" are considered racist, or culturally slandering, seems to have a positive snowflake derivative these days.. Which the thread also resonated with.

The positives here:
1) is that anyone headed to Australia should expect some gentle ribbing, as was evidenced in the commercial. If they react with offense, that gentle ribbing will likely change.
2) is that if they like you then you can get some ribbing, and if you get none, then they probably do not like you.

So from a public service sense in understanding Australians, this may be culturally interesting.

This is worth a view if one likes documentaries and dry comedy, and sums up Australian humour quite well:
I ain't no mathematician but i have some negative and positive screwdrivers
I ain't no pilot but i have some planes.
I ain't no sucker but i have a vacuum.
And I has me some saws, and some sandpapers.