Author Topic: You are Nth American. Are you offended by Aldi's Australian Christmas Ad?  (Read 6706 times)

0 Members and 1 Guest are viewing this topic.

Offline Untidy Shop

  • Posts: 2572
What do you think of this advert?



SUPERMARKET giant Aldi has been accused of vilifying Americans by portraying them in a Christmas television ad as “gaudy, pushy people”.

Aldi Australia was hauled before the Advertising Standards Board to answer a bizarre complaint about the quirky commercial which centred on a super enthusiastic American family called The Tinkletons.

In it the Tinkletons, clad in Christmas attire, run amok through a house of “normal” Australians throwing decorations and singing. The Americans are convinced their Christmas is better than Australia’s but they are up against perfect Aussie weather, backyard barbies, days at the beach and seafood feasts.

The complainant told the Advertising Standards Board: “This is highly offensive to any American. The Americans are portrayed as … weird while the Australians are apparently the normal ones wearing conventional clothing and neutral ­appearance. As an American I take offence at the way we are portrayed ... The ad demonises an entire nationality and culture … to sell groceries.”

The board ruled that the commercial did not breach the advertising code and dismissed the complaints.

http://www.dailytelegraph.com.au/aldi-accused-of-racial-vilification-over-christmas-ad-depicting-americans-as-gaudy-and-pushy/news-story/280f3461bcf6d2f0513c159d99938e6b


I agree with the Australian  Advertising Standards Board. It's just some Fun, and very different from the two main competitors who presented famous chefs giving quick Christmas recepies under/over a jingle.

However after reading opinions in today's Australian press both in support and against the Board's decission, I am wondering what some who actually live in NA might think.?
« Last Edit: January 05, 2017, 01:47 AM by Untidy Shop »
If you don't like Signatures, just go to Look and Layout and tick No Signatures.

“The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.”
― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Offline Svar

  • Posts: 1157
Funny. Don't see a problem.

Offline Paul G

  • Posts: 1914
I think a lot of people are too easily offended
+1

Offline Cheese

  • Posts: 3733
I do rather enjoy all of the blonde hairdos...other than that, it's just people just getting their undies in a bundie.

Interesting, didn't know that Aldi's was Australian. Never been to one even though it's only about 5-6 miles away.

Offline Bohdan

  • Posts: 797

Interesting, didn't know that Aldi's was Australian.

Aldi is a multinational. This add was by the Australian division.

I wonder if they had a similar (localized) version in all of the other countries that Aldi operates in.

Offline Svar

  • Posts: 1157
Interesting, didn't know that Aldi's was Australian.
It's German based and privately owned. Used to shop there, still remember their imported Stollen.
« Last Edit: January 05, 2017, 01:03 AM by Svar »

Offline HarveyWildes

  • Posts: 609
No worse than Yahoo Serious in Young Einstein, which was actually produced by Australians.  Funny movie, funny ad.

Offline Cheese

  • Posts: 3733
Thanks for the input guys...didn't know that. Still like the blonde "do's" though.
« Last Edit: January 05, 2017, 03:44 PM by Cheese »

Offline Holmz

  • Posts: 4010
...


The complainant told the Advertising Standards Board: “This is highly offensive to any American. The Americans are portrayed as … weird while the Australians are apparently the normal ones wearing conventional clothing and neutral ­appearance. As an American I take offence at the way we are portrayed ... The ad demonises an entire nationality and culture … to sell groceries.”
...
However after reading opinions in today's Australian press both in support and against the Board's decission, I am wondering what some who actually live in NA might think.?

That the family sounded like they could have been Canadian...  [big grin]

Either way Aldi either has free advertising, or they lose a handful of expat customers.

Offline Kev

  • Posts: 7647
I'm personally sick to death of every man and his dog being "offended" by one thing or another. Most people that profess to be offended by something are typically the biggest hypocrites themselves.

The world really needs to find it's sense of humour again.

Offline kevinculle

  • Posts: 153
The art of being offended is being raised to such a high level that only the blandest and most boring material has a chance these days.  Nowhere is this seen in more stark relief than university campuses, where the students who should be there to have their assumptions challenged and their world view broadened instead seek out "safe spaces" where ideas that bother or offend them are banished.  What happened to the simple approach of turning the channel if something offends you?

Offline tjbnwi

  • Posts: 5310
  • Cedar Tucky Indiana
I thought it was funny----until someone got offended-----then it became hilarious [big grin] [big grin]

Tom

Offline DB10

  • Posts: 908
I think it's great that Aldi don't take themselves too seriously. Personally I'm offended by Jamie Oliver! But this hasn't stopped the other Supermarket from using him.
 Last month Aldi were selling a 10 meter 37mm extraction hoses for $30 something dollar, great value I've been useing it for cleaning the workshop.

Offline pixelated

  • Posts: 82
All in good fun. Not the least bit offended.

...The world really needs to find it's sense of humour again.

Indeed!

Offline Holmz

  • Posts: 4010
Saying one is offended is Nig much of an augment, but in this case they said why they were offended. So it is somewhat better than most claims of offence.

Offline Dogberryjr

  • Posts: 92
I'm neither offended nor entertained. Meh.

Offline SRSemenza

  • Global Moderator
  • *
  • Posts: 8078
  • Finger Lakes Region, NY State , USA
It doesn't bother me. We (in USA ) have all kinds of ads showing nutty Americans. Personally I think they are just showing some nutty Americans. I also think it takes a bit of  a jab at Australians too. Are any of you Australians offended?

BTW I have an Aldi in at least three of the towns and cities surrounding my area. I like the store for quite few items.
 

Seth

Offline rst

  • Posts: 1569
This was hilarious fun  [smile]   as an old hippie, I loved it.  Just the kind of thing that brings out charactor...unfortunately in some cases really poor.  I lived in Brittan three years while in elementary school and three in Germany in middle school.  Both times we lived in villages nearby the base.  No TV during those stints, which is why I read as much as I do.  I grew up with my father being a 20+ career military man.  It was a long strange road. I was born while he was a mechanics mate in the Navy, my two brothers were born in the Air Force, and he retired from the Army...all that time as an enlisted man. 

Offline Untidy Shop

  • Posts: 2572
It . . . . . . . . .
 I also think it takes a bit of  a jab at Australians too. Are any of you Australians offended?

Well actually Seth I am offended, as I have never had or cooked shrimp/prawns on a BBQ.   [big grin] [big grin] [big grin]  [smile]  @SRSemenza

Our Christmas lunch - cold pre cooked prawns.  [thumbs up] Not from Aldi.  [smile]


__________

Thank you to all who have replied so far and for your discussion.
« Last Edit: January 05, 2017, 01:03 PM by Untidy Shop »
If you don't like Signatures, just go to Look and Layout and tick No Signatures.

“The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.”
― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Offline jobsworth

  • Posts: 4572
  • Burger Babe Says: I Even Buy Green Bananas
I thought it was funny----until someone got offended-----then it became hilarious [big grin] [big grin]

Tom

I find your post offensive

Hehehe
Loving the Calif sun....

Online Peter Halle

  • Global Moderator
  • *
  • Posts: 10937
  • Let's Redux / Revive / Rewind / Rollback the FOG!
I wasn't insulted.  Interesting that Australia is one of the few countries where Aldi does television commercials.

It was interesting to read the Wikipedia entry on Aldi.

They just expanded into my area and I have been in a store once.  That might be the last.  I am an ex grocery store employee and perhaps snob.  A true fact is that when I travel the first place I go after checking into the hotel is a grocery store just to walk the aisles and get a sense of the area residents thru the pricing and product mix.

While I was at the FESTOOL Connect event I made sure to visit chains that I had never visited before as well as the old stand-boys.

Weird, but fun and informative.

Peter
Disclaimer:  I have been involved with the development of some TSO Products.  I have offered thoughts and ideas freely.  I am not paid but I may receive products during the development process or afterwards.

Offline Don T

  • Posts: 1709
  • Phoenix, Az
I think a lot of people are too easily offended
I agree with that statement.
RO150, C12, DF 500 Q, CT33, TS75, MFT3, Kapex 120, MFT3/Kapex, MFK 700, RO 90, ETS150/3, CT22, Centrotec Installers Kit, Parallel Guides & Ext, Carvex, OF1400, LR32 Set, MFS400 w/700 rails, KA UG Set, First Aid Kit, RTS 400 EQ, Vecturo OS400 Set, CT Wings, CT Drill Guide, Pro 5, CXS

Offline Paul G

  • Posts: 1914
I refuse to shop there! [mad]



But the fact their nearest location is over 300 miles away might be the reason. [tongue]
+1

Offline tjbnwi

  • Posts: 5310
  • Cedar Tucky Indiana
I thought it was funny----until someone got offended-----then it became hilarious [big grin] [big grin]

Tom

I find your post offensive

Hehehe

It's becoming more hilarious with each post... [laughing] [laughing]

Tom

Offline PreferrablyWood

  • Posts: 868
I think this thread raises more comments than it answers the question asked...

Looking deep way deep past the surface of this issue I see some fundamental truths about living down under, and living on the other side of the pond, living in the Old country etc shapes how we see the world...

Probably a whole book could be written on the subject. Fortunately I'm not the one who would be rash enough or stupid enough to write it..
850 HL E Planer rustic head standard head angle fence, MFS 400x2, MFS extensions MFS VB 700 x 1 MFS VB 1000 x 2 . CMS GE, sliding fence, VB and 2x VL extension tables, OF 2200, Accessory Set ZS OF 2200 M,36mm 5m antistatik hose, CMS OF+ CMS TS 75 insert modules. SYS-MFT Fixing-Set,  3.5m sleeved hose, Syslite duo, Sys 4 sort 3 x3, Sys Roll, Sys 1 Box x2 , classic Sys 3-Sort 4, classic Sys 3 Sort 6 x2, Sys Cart x3 Systainer 4 x2  as toolbox with selfmade inserts Systainer 5 as toolbox with insert.
Festool 18V HKC 55 Li 5.2 EB Plus FSK 420,FSK 250, Extra blade for the HKC 55 W32.TI 15, CXS 2.6 Ah version, RO 90 DX, PDC 18/4 plus DC UNI FF depth stop chuck,AD 3/8 square socket holder FF chuck, Centrotec Bits; -->Bit holder and bit selection BHS 65 CE TL 24x, ,Bradpoint DB WOOD CE SET ,Zobo (Forstner) D 15-35 CE-Zobo SET ,Masonary/stone bits DB STONE CE Set,Extender BV 150 CE, Countersink QLS D2-8 CE Hook turner HD D18, end centrotec<--.  TS 75 EBQ, PSC 420, OF 1010, RS 300 EQ, CTL Midi, MFT 3, Parf dogs x2pair +Bench dogs x2pair, FS 1080, FS 1900 .  will get Domino DF 700 XL,  CMS insert BS 120 Belt sander.

Offline aloysius

  • Posts: 199
I'm mildly amused by the content of the ad.

What I find ironically amusing, however is that the mild racist sentiments expressed are similar I believe to those shared by one of Australia's northern neighbours about we antipodean natives.

Think quite large island archipelago of about 1/4 billion souls who are somewhat paranoid about conducting joint military exercises or cooperation because..........
FOG-wit since '95:  Some say since birth...

Offline Rick Christopherson

  • Retailer
  • *
  • Posts: 1559
    • http://www.rts-engineering.com/
I'm thoroughly amused, because it's the first time I realized you poor aussies have Christmas in the summer.  [big grin] [big grin] [big grin]

Offline antss

  • Posts: 1452
I wasn't offended.

I did find the ad annoying, and were it not for this discussion, I would have turned to something else if I were on my tv.  It was too long for one, and hook only came after a minute in, meaning I wouldn't have even known it was Aldi.

I also think some people are too sensitive.

Aldi is owned by the Albrecht brothers who were two of the world's wealthiest men.   One of them died a few years back and his son took over. .  Aldi is really two separate companies an I s divided into North and South.  The North div. ran Trader Joe's in the USA, while Aldi USA was controlled by the South group.   I have no idea which one runs Australia.  It would be interesting if Aldi North runs Australia and is taking a shot at their American cousins.
« Last Edit: January 05, 2017, 09:02 PM by antss »

Offline SRSemenza

  • Global Moderator
  • *
  • Posts: 8078
  • Finger Lakes Region, NY State , USA
I'm mildly amused by the content of the ad.

What I find ironically amusing, however is that the mild racist sentiments expressed are similar I believe to those shared by one of Australia's northern neighbours about we antipodean natives.

Think quite large island archipelago of about 1/4 billion souls who are somewhat paranoid about conducting joint military exercises or cooperation because..........

    Ummm, not sure where this comes from. I have watched the video, read the thread , and re-watched , and reread. I don't get the mild racism. Maybe it's because I don't live in Australia or on the island archipelago or I am just dense. In any case lets not make this topic into a discussion on racism, paranoia about joint military exercises, safe spaces on campuses, etc.

Seth

Offline Holmz

  • Posts: 4010
The thread is about a complaintent who is American.
So cultural bias could be possible, however I do not believe that Americans are considered a race, unless we talk about native indigenous North Americans. The melting-pot concept would indicate that diversity, so I guess everyone should be offended.

Whether song lines like, "I asked him if he wanted a vegemite sandwich" are considered racist, or culturally slandering, seems to have a positive snowflake derivative these days.. Which the thread also resonated with.

The positives here:
1) is that anyone headed to Australia should expect some gentle ribbing, as was evidenced in the commercial. If they react with offense, that gentle ribbing will likely change.
2) is that if they like you then you can get some ribbing, and if you get none, then they probably do not like you.

So from a public service sense in understanding Australians, this may be culturally interesting.

This is worth a view if one likes documentaries and dry comedy, and sums up Australian humour quite well:

Offline SRSemenza

  • Global Moderator
  • *
  • Posts: 8078
  • Finger Lakes Region, NY State , USA
Aaah, well, there we go then, maybe?

Probably should leave it at that.

Seth

Offline Untidy Shop

  • Posts: 2572
Aaah, well, there we go then, maybe?
Probably should leave it at that.

Seth
Well maybe not @SRSemenza    [smile]; a short from an Australian film of the early 1960s that explores/paradys the integration of Italian and Australian culture and society at the time - 'They're A Weird Mob'.

Interesting here, on the FOG that much of the film's scenes are around a building site. The film is based on a book of the same name and is easily viewable via UTube.

« Last Edit: January 06, 2017, 04:59 AM by Untidy Shop »
If you don't like Signatures, just go to Look and Layout and tick No Signatures.

“The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.”
― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Offline Motown

  • Posts: 189
+1 on what Tom said! LOL. Perhaps if we ALL took ourselves a little less seriously.......

If you want to make an American's angry just start another SawStop thread. :-)

Offline Paul G

  • Posts: 1914
+1 on what Tom said! LOL. Perhaps if we ALL took ourselves a little less seriously.......

If you want to make an American's angry just start another SawStop thread. :-)

doesn't come close to another metric vs imperial (or USCS to be specific) thread  [scared]
+1

Offline Cheese

  • Posts: 3733
...a short from an Australian film of the early 1960s that explores/paradys the integration of Italian and Australian culture and society at the time - 'They're A Weird Mob'.

Pretty funny clip...thanks for sharing.

Offline Job and Knock

  • Posts: 93
The thread is about a complaintent who is American.

So cultural bias could be possible, however I do not believe that Americans are considered a race, unless we talk about native indigenous North Americans. The melting-pot concept would indicate that diversity, so I guess everyone should be offended.

Whether song lines like, "I asked him if he wanted a vegemite sandwich" are considered racist, or culturally slandering, seems to have a positive snowflake derivative these days.. Which the thread also resonated with.
Far too sensitive IMHO. If you want to see real "bias" at work you should see what the Ozzies do/say to us Brits!
Simplicity is the embodiment of purity and unity
- Shaker Maxims

Offline Untidy Shop

  • Posts: 2572
 [smile]@Job and Knock

Re Aussies and what they say about Brits. You are probably right, but much of this is now in the past and stems from mutual history.

Our convict settlers although mainly British, many under harsh conditions developed at best a 'mistrust' of the British ruling class. Then in WW1  many Australian Soldiers [Diggers] were slaughtered, not necessarily by the German or Turkish armies, but through inept leadership by the British Officer Class. After WW2 there were high rates of immigration from the UK in the 1950/60s.  As we know, even in the UK and elsewhere, much is said against the latest imigration arrivals to many counties. There is plenty of evidence of this today across the globe.

And there was as much anti Aussie commentary by mainly the English within this history too. A light hearted example. When I was touring educational facilities in the UK in 1990, a teacher said to me - "Oh, do you really have Media Studies in the Colonies". I took it for the 'banter' and fun it was and intended.  [smile]

As to what might be said now against the 'Brits', at least here, most of that is now left to the Ashes Cricket Series!  [big grin]



Today batsman have face guards and helmets.
« Last Edit: January 08, 2017, 01:13 AM by Untidy Shop »
If you don't like Signatures, just go to Look and Layout and tick No Signatures.

“The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.”
― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Offline Sparktrician

  • Posts: 3357
I found it hilarious, especially those damned ugly Christmas sweaters.  Those things are so inexcusably atrocious.  They remind me of my first spouse...   [scared]
- Willy -

 "Remember, a chip on the shoulder is a sure sign of wood higher up." - Brigham Young

Offline Rollin22Petes

  • Posts: 162
The only thing that offends me is all the thin skinned sissies that can't take a joke!!!! Seriously it's just a commercial there's more important things to worry about in life.

Offline Dougparke

  • Posts: 2
I do rather enjoy all of the blonde hairdos...other than that, it's just people just getting their undies in a bundie.

Interesting, didn't know that Aldi's was Australian. Never been to one even though it's only about 5-6 miles away.
No it's German. And killing the local
Duopoly of supermarkets out here.


Sent from my iPhone using Tapatalk

Offline JimH2

  • Posts: 495
It's an ad and ads are aimed at getting your attention. Anyone who is offended by any ad just needs to look away, turn the channel or turn the page. Most ads are offensive to mind of anyone with an IQ over 80, given how ridiculously stupid and insulting the vast majority of the are. It is hard to believe that ads could get someone other then young children and senior citizens to buy based on seeing an ad.

Offline Job and Knock

  • Posts: 93
[smile]@Job and Knock

Re Aussies and what they say about Brits. You are probably right, but much of this is now in the past and stems from mutual history.
Probably right, but as for the British upper classes? My ancestors were down the pit (coal mine) for five or six generations and before that were copper miners for a few generations, so it wasn't down to us! On the subject of WWI maybe I should mention that the ruling classes here weren't so particular about the blood of our kind, either - look up the Accrington Pals to find out what happened to the lads from that little town just a few miles down the road from where I now live. Truly appalling!
Simplicity is the embodiment of purity and unity
- Shaker Maxims

Offline Untidy Shop

  • Posts: 2572
[smile]@Job and Knock

Re Aussies and what they say about Brits. You are probably right, but much of this is now in the past and stems from mutual history.
Probably right, but as for the British upper classes? My ancestors were down the pit (coal mine) for five or six generations and before that were copper miners for a few generations, so it wasn't down to us! On the subject of WWI maybe I should mention that the ruling classes here weren't so particular about the blood of our kind, either - look up the Accrington Pals to find out what happened to the lads from that little town just a few miles down the road from where I now live. Truly appalling!

@Job and Knock
Yes, can only but agree with you regarding the treatment of British troops too by many of the Officer Class. The Australian resentment here is that they were sacrificing troops that in essence belonged to what by then was another country.

This is but one and an historical example of the explanation I was making.

Tonight I will raise a glass to you, and to much that has been good about the relationships between Australians and citizens from the UK.



« Last Edit: February 05, 2017, 06:17 PM by Untidy Shop »
If you don't like Signatures, just go to Look and Layout and tick No Signatures.

“The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.”
― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Offline Scott Burt

  • Magazine/Blog Author
  • *
  • Posts: 1980
  • painter/writer/educator
    • Prep to Finish
I'm dense like @SRSemenza

Offline Untidy Shop

  • Posts: 2572
Re: You are Australian. Are you offended byYellowTail's SuperBowl Ad?
« Reply #44 on: February 08, 2017, 12:24 AM »
You are Australian.
Are you offended by the SuperBowl Yellow Tail Ad?

Its been discussed on Australian TalkBack Radio ever since the SuperBowl. Sure just like the Aldi Ad isn't the US, this is not Australia - or is it?  [eek]  [smile]



By the way, in the beach scene the 'animated' Kangaroo gets a chin chuckle. A warning to any FOG members considering visiting Australia. If a wild big Red or Eastern Grey Buck even lets you get that close, he would more than likely rip your bowls out by balancing on his tail and ripping his rear claws in.  So do not even think about it!

As for the wine, we export it to you in NA!  [smile] [big grin]
« Last Edit: February 08, 2017, 12:37 AM by Untidy Shop »
If you don't like Signatures, just go to Look and Layout and tick No Signatures.

“The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed.”
― Robert M. Pirsig, Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

Offline Gwerner

  • Posts: 235
  • They call me George...
I'm not offended by any of it. I did however do a vacation cruise a couple weeks ago and had a couple drinks with an Aussie. The main thing I learned from him is that kangaroos of the red variety are basically free-range velociraptors with fur.


Offline Gregor

  • Posts: 584
I'm always disgusted by advertising (as it basically is a attack on your brain, trying to install a trojan that makes you do stuff you normally wouldn't), so I usually put companies that manage to reach new heights when it comes to insulting my intelligence onto a blacklist.

ALDI managed that with their new cinema spot:

(caption gist: Zeus is broke from partying so he has to buy at the cheap store now)

Offline Gwerner

  • Posts: 235
  • They call me George...

Offline Curt Boyer

  • Posts: 191
Not offended by the ad, besides Aldi is the Amway of supermarkets around here!
Cheers
Curt