Packard
Member
Yesterday I saw two TV ads in a row. One had a small, almost invisible graphic at the bottom of the screen that said, “screen images computer generated”. The second had a similarly inconspicuous graphic that said that the ad was “created with AI”.
I understand the reasoning behind the computer created ads. It is certainly less expensive to produce, and probably has a much shorter turnaround time. I don’t understand the reasoning for the graphics that own up to the creation method.
So why do they add the graphic?
Addendum:
I know that they are not owning up to this in the featured broadcast shows. I recently saw a TV show that had a flashback. As usual, they selected actors that resembled the present day actors. But what was striking was that the dialog was exactly the same voice as the present day actors’ voices. And this was not conventional lip-synch. I read lips and the conventional lip-synch is never exact. The voices in this case exactly matched the lip movement of the flash-back actors. That is not anything that I had ever seen before. I suspect that the computer matched the words to the lip movement, but the voices were conventionally recorded.
I understand the reasoning behind the computer created ads. It is certainly less expensive to produce, and probably has a much shorter turnaround time. I don’t understand the reasoning for the graphics that own up to the creation method.
So why do they add the graphic?
Addendum:
I know that they are not owning up to this in the featured broadcast shows. I recently saw a TV show that had a flashback. As usual, they selected actors that resembled the present day actors. But what was striking was that the dialog was exactly the same voice as the present day actors’ voices. And this was not conventional lip-synch. I read lips and the conventional lip-synch is never exact. The voices in this case exactly matched the lip movement of the flash-back actors. That is not anything that I had ever seen before. I suspect that the computer matched the words to the lip movement, but the voices were conventionally recorded.
