Rules for Festool Dealers

Joined
Jan 15, 2007
Messages
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To All Festool Dealers,

The Festool Owners Group welcomes the valuable contribution of Festool Dealers, whether they are individual sellers, large online Festool Dealers, or retail stores.  We appreciate that members can look to you for first-hand knowledge and guidance, and we want you to be part of our tool discussions.  We want everyone to talk Festool!

However, this forum is meant as a place for people to receive unbiased information about Festool products.  User discussion areas must not become a venue for sales promotions and other marketing activities.  Further, it is very important that Festool Dealers are clearly identified and that all Dealers are treated fairly and equitably.

To maintain the high quality and spirit of this forum, and to simultaneously allow Festool Dealers to promote their products and services, the Festool Owners Group is now divided into two "Zones":

Festool Dealers now have a "Dealer Zone" in the forum.  Within the Dealer Zone, Festool Dealers can promote their Web sites, sales, and other offerings with few constraints. 

All other sections of the Festool Owners Group are referred to here as the "User Zone."  The User Zone is specifically for Festool users and prospective users.  Dealers may also post freely in the User Zone, but must recognize that they are guests in the User Zone and must act accordingly.

All Festool Dealers must follow these rules:

Promotional Posts
Promotional posts and pure sales materials are allowed in the Dealer Zone.  However, posts which contain promotional materials and/or sales material only are specifically excluded in from the User Zone.  For example, posting an special offer to non-Festool products, or combinations of Festool and non-Festool products is considered to be promotional in nature.  This cannot be posted in the User Zone.  These should be posted in the Dealer Zone.

Mentioning Materials on Your Web Site vs. Posting Advertisements
It's great that Festool Dealers are excited about Festool tools in general, or explain the qualities of specific Festool tools.  However, in the User Zone, Dealers must NOT post messages that attract members to their Web sites solely to make a sale.  For example, Festool Dealers may not post links to an order form or other product-order pages in their Web sites.

On the other hand,  it is fine for Dealers to invite members to their Web sites for unique and valuable information  and especially to aid users who request help.  For example, if you are a Festool Dealer and you created helpful instructional materials, go ahead and post a link to those materials.  This is beneficial to members.

Comparisons with Other Dealers
Dealers must NOT make comparisons between themselves and other Dealers, either directly stating why they are better or indirectly suggesting the benefits of working with them instead of someone else.  They must not provide links to outside pages that make the same point.  These kinds of comparisons are not permitted in the User Zone or in the Dealer Zone.

Festool Dealer Signatures
Dealers must identify themselves in their signatures.  Dealers' signatures should contain only the following:
Your name
Your company title
Your company name
Link to your Web site and/or your e-mail address

Festool Dealer Name Color and ID
Dealer names are displayed in lime green.  Dealers are identified in the group with the words "Festool Dealer" shown on the right side of the screen, below the Dealer's name or avatar (if the dealer has chosen an avatar).  This helps Dealers identify themselves, and helps users who may wish to know clearly who the Dealers are.

If you are a Festool Dealer and you do not see your name showing up in lime green, or you do not see the "Festool Dealer" ID showing up on the screen beneath your name, please e-mail the FOG Forum Administrator to correct this.

If Rules Are Broken
As with all rules in this forum, we generally appeal to members' common sense and good judgment.  If a post violates these rules, members are free to report it to the FOG Forum Administrator.  At his or her discretion, the Forum Administrator or Moderators may move the post to the Dealer Zone, edit it, or delete it.

General Reminders
It is important to maintain a proper balance between Dealer presence and pure, unbiased information in the Festool Owners Group.  Open, fun, and honest discussions benefit everyone in the long run, as more people will want to come here, and will feel confident about the depth and accuracy of the information they receive.

If you have any questions concerning these new rules, please feel free to e-mail the FOG Forum Administrator.
 
Good Morning,
I have been receiving a number of messages from members regarding Festool Dealers.  We definitely like having  dealers here in the group.  They are knowledgeable and provide answers to questions members have about the tools.  They are also a great source of information about what's new and on the way.

However, some challenges arise here:
1  How do we include dealers in the group while making sure there isn't too much promotional stuff?
2. How do we make sure there is a level playing field for all dealers?
3. How do we identify dealers clearly so members know when information is coming from someone with a business interest in Festool?

These are ongoing challenges.  We now have a Dealer Zone, where dealers are free to post promotional ideas.  That takes care of the first two challenges named above.

Here is the answer to the third challenge.  You will notice that dealers' names now appear in lime green whenever they post a message in the Festool Owners Group.  This helps identify clearly who the dealers are.  For example, Mr. Festool (he is a dealer), would show up like this when he posts:
Mr. Festool
Festool Dealer


Likewise, Mr. Festool's name will appear in lime green everywhere else in the forum.

If you are a Festool dealer and your name is not showing up in lime green, and if you do not see the designation "Festool Dealer" beneath your name when you post, please send me a personal message so I can fix your profile accordingly.

Stay in touch,
Matthew Schenker
 
Thanks Matt,
Good idea about identifying Festool dealers.

I don' see a problem with promotional posts, though.  If a dealer is offering a special service (like McF's decals) then I would appreciate hearing about it on this forum.

My two cents :D
Jess
 
Jesse Cloud said:
I don' see a problem with promotional posts, though.  If a dealer is offering a special service (like McF's decals) then I would appreciate hearing about it on this forum.

I don't mind it either, but it's all a matter or proportion.  If we see too many promotional posts, people could get the wrong idea.  But I also want to make sure it's fair to all Festool Agents.  If Agent X posts five times a day, that may compel Agent Q to post seven times, which then brings in Agent XX who will want to post 10 times.

As always, I'm trying to strike the right balance here.

Matthew
 
Matthew,

I think that's an excellent change.  And, I'm not too bothered about the promotionsl stuff as long as it's reasonable. 

We might want to consider allow other vendors to post here as long as their products were reasonably associated with Festool proudcts.  If that was allowed, I think that there should a very strict rule - the penalty for a vendor's representative posting here without identifying themselves as being associated with that vendor is permanent banishment for the vendor.    Food for thought.

Regards,

Dan.
 
I think it's a good move, but I'm also really impressed by how the dealers here have added their voices to the conversation. Shane and Bob (and Christian) have raised the level of discourse.

I used to use disparaging terms like "monopolistic" regarding fixed pricing, like Festool has, but one of the things I really really like about it is that dealers have to differentiate themselves on other levels (on big things, like service and attention, or littler things, like the McFeely's sticker give-away). I go out of my way to spend a premium at local stores because I like the convenience of having them there when I absolutely positively have to have a part now, but now I've got two online vendors that are at least as important to me as even the Festool dealer that my brother-in... well... we're not married, so I guess he's really my brother-out-law... works for.

So come my next big purchase my loyalties will be split four ways (Bob Marino, McFeely's, my local Festool dealer, and the further away but also really great service Ideal Saw Works). Making the struggle between my thrifty conscience and my desire for more cool tools that much more difficult.
 
Matthew,

FWIW, my $.02 is that so far all the dealer input has been helpful, directly on point, and totally under control as far as promotion is concerned.

If it got to be an issue, you could simply give dealers their own part of the forum for dealer promotional stuff and they could continue to engage in conversation on any other thread.

But the dealers who are here have proven themselves to be professional and self-restrained with respect to marketing, IMHO.

Dave
 
Good move Mathew!

And, I am happy to observe that (so far), the dealer post on this forum have been proffesional, responsible, and informative. 
 
Matt, It seems the consensus is that our dealer/members are pretty respectful of the forum. No surprise. I also believe no one wants anyof them punished, hamstrung, or not to be trusted simply because thay are dealers.. I think the steps of identifying dealers as you have is adequate. I also believe it is very helpful to get a dealer perspective now and then.
 
I wholeheartedly agree that Festool Agents are extremely valuable here.

It sounds like the consensus is that we're fine with the green stars showing who's a Sales Agent, but beyond that we don't need any other restrictions.

Matthew
 
I'm just curious, but why is it so important that the dealers are identified? All you have to do is read a few pages of these forums and its pretty obvious who the dealers are.

IMO, all of the dealers here have been cool. Unless someone was trying to be forcfeul with their selling tactics, why does it matter? The only thing I've seen yet is the decal offer from Mcfeeley's. That may indeed get them some new customers, but I personally don't see anything wrong with that promotion. Its not limited to this forum (I've seen it on SMC and JLC too), so its not giving them any kind of edge.

Of course, those are just my opinions, I could be way off base...
 
Lou Miller said:
...why is it so important that the dealers are identified?

It's more for the newbies than for Frequent FOGgers (old FOGgers?).  And it has more to do with credibility ("This guy should know, he's a dealer") than caution ("Danger! Dealer post!").

Ned

 
The other thing is fairness among the dealers.  It's important that dealers all have an even playing field in the forum.
 
I like the Green color for the names of Festool dealers but don't care so much for the stars. Visual clutter. I don't like emoticons for the same reason but they do have the redeeming value of alerting sensitive readers of when the author is kidding, etc.

I thought also that some people might get a bright Blue color, Jerry, John, Rick and maybe others, who are formally engaged in contributing to the Festool campain.

But then others like Per and Clint deserve a special color too, and it sure ain't Yellow.  ;)
 
Well, it doesn't have to be stars.  That's just what the forum software comes with.  I could create tiny little Rotex icons and use those!
 
Matthew Schenker said:
I wholeheartedly agree that Festool Agents are extremely valuable here.

It sounds like the consensus is that we're fine with the green stars showing who's a Sales Agent, but beyond that we don't need any other restrictions.

Matthew
I agree, no other requirements.  I firmly believe that the agents will police their own activity so lets not have a bunch of rules such that they feel they have to run each of their posts through legal. :)
 
That's right Matthew...  Nothing we have to run through Legal.  Hmmm...  We do have "Legal" don't we?!?  Nah! ;D

Dan.
 
No issues from me either.  I'm ok with weeding through a little muck now and then and don't mind a little information on offerings.  I get a lot with catalogs and email already so I don't know how much new info will be added but if necessary they can have their own folder to post promo's to.

Chris...
 
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