Some finnacial marketing company is trying to compare themselves to Festool

[sprior]

My financial advisor knows I'm a Festool tool owner and fan and sent me this video.  It seems some marketing company is trying to say that they are the Festool (by name) of financial marketing.  I wasn't sure whether to laugh or throw up.

 

[SittingElf]

Pretty amateurish attempt at an analogy! [crying]

I especially like them calling the Kapex a "chop saw", and the Domino like a "biscuit joiner".

If I were Festool, I'd just ignore. That ain't going anywhere, and no damage to the product.

Cheers,

Frank

 

[sprior]

I almost don't have a problem with their description of the Kapex and Domino because if you aren't familiar with the tools the only thing that you can mentally relate to would be a chop saw or a biscuit joiner.  It's not until you understand them better that you understand why they're more than that.  If I were talking to someone with a fine furniture background I might call the Domino a device for making loose tenon joinery.

 

[shed9]

Don't see an issue here; not sure how Festool can take umbrage against a couple of guys waxing lyrical about their product. Just a couple of wood workers who saw an opportunity to shoe horn their hobby into their hum drum 9-5 existence.

And I fully agree, it is pretty amateurish...

 

[AlexThePalex]

I especially like them calling the Kapex a "chop saw", and the Domino like a "biscuit joiner".

I'm probably pretty ignorant, but I thought the Kapex was exactly what you'd describe as a "chop saw", and the Domino LIKE a biscuit joiner, you know, not exactly the same, but more or less in the same category.  ???

 

[Kev]

That was a compliment to Festool.

Those guys may be amateurs, but they were paying a lot of respect to Festool and they were also on the ball about a system based approach to solving a problem.

I don't care that they spoke of chop saws and biscuit joiners ... rattle off floating tenon and SCMS to your average Joe and they'd look at you like you came from Mars!!

 

[mastercabman]

I especially like them calling the Kapex a "chop saw", and the Domino like a "biscuit joiner".

I'm probably pretty ignorant, but I thought the Kapex was exactly what you'd describe as a "chop saw", and the Domino LIKE a biscuit joiner, you know, not exactly the same, but more or less in the same category.  ???

No you're not ignorant
A lot of people calls a miter saw a "chop saw" and the domino is just like a biscuit joiner.
Funny because I see those 2 guys pretty typical of most people on this forum

 

[FOGNewbie]

I especially like them calling the Kapex a "chop saw", and the Domino like a "biscuit joiner".

I'm probably pretty ignorant, but I thought the Kapex was exactly what you'd describe as a "chop saw", and the Domino LIKE a biscuit joiner, you know, not exactly the same, but more or less in the same category.  ???

No you're not ignorant
A lot of people calls a miter saw a "chop saw" and the domino is just like a biscuit joiner.
Funny because I see those 2 guys pretty typical of most people on this forum

Actually I am just like them. I talk a lot in front of my few Festool Items and do nothing with the tools... :-[

 

[teocaf]

The message in the video is fairly muddled and I agree that the analogy is forced.  They could have done much better given that they claim to be excellent at marketing, yet they fail the excellence test in marketing themselves or their product.  But you see that a lot with these consultant types.  What was equally amusing to me in reading the thread posts was that byline of the second post about the comparison with Mac and Windows and Festool and Harbor Freight.  On reflection that seems an overly forced comparison as well.

 

[3PedalMINI]

[blink] I see where they were trying to go with it, And it makes sense to us because we know and understand festool.

But it is horrible for trying to get the point across to people that have never picked up a handtool in their life (which i imagine is alot of their client base)

That would be like us trying to compare our services to James Loudspeaker....How many of you guys have heard of James? lol!

(FYI they make some of the best speakers in the world)  [big grin]

If i was festool i would take it as a compliment, its ashaim their execution of it was horrible

 

[Kevin D.]

As harmless as it may seem, and I'm not a lawyer, but I seriously doubt you are allowed to self promote in such a manner using another company's brand such as they do.  If Festool has seen this, I wouldn't doubt their legal department is drafting a cease and desist order as I'm writing this.

 

[mastercabman]

I especially like them calling the Kapex a "chop saw", and the Domino like a "biscuit joiner".

I'm probably pretty ignorant, but I thought the Kapex was exactly what you'd describe as a "chop saw", and the Domino LIKE a biscuit joiner, you know, not exactly the same, but more or less in the same category.  ???

No you're not ignorant
A lot of people calls a miter saw a "chop saw" and the domino is just like a biscuit joiner.
Funny because I see those 2 guys pretty typical of most people on this forum

Actually I am just like them. I talk a lot in front of my few Festool Items and do nothing with the tools... :-[

Mmmmmmm?
Yep that's what I said
....just like those guys on the video

 

[AlexThePalex]

As harmless as it may seem, and I'm not a lawyer, but I seriously doubt you are allowed to self promote in such a manner using another company's brand such as they do.  If Festool has seen this, I wouldn't doubt their legal department is drafting a cease and desist order as I'm writing this.

I think everybody is allowed to compare themselves to others.

I don't understand why so many people talk about legal repercussions. This is completely harmless.

 

[sprior]

I don't think it's necessarily harmless.  If a company markets itself as being the equivalent of you (by name) making the mental association between them and you in the mind of the public, and then they start doing bad things that tarnish their reputation (and you by the association they concocted), then you might feel you've been harmed.

 

[Kevin D.]

I don't think it's necessarily harmless.  If a company markets itself as being the equivalent of you (by name) making the mental association between them and you in the mind of the public, and then they start doing bad things that tarnish their reputation (and you by the association they concocted), then you might feel you've been harmed.

That was exactly the scenario I was thinking about actually.  Brands don't want to risk 'confusion' in the marketplace with their product and other entities or persons that they have no control over no matter how harmless it may seem.

Again, I'm not 100% certain, but I really don't believe you can do what they are doing, especially using one brand only in a plug/ad of sorts rather than a host of brands instead which even that may not be acceptable either.

I find it hard to imagine that either Festool would have given them permission to use their brand in such a manner or that they are simply unaware of the do's and dont's of using a brand in that manner is not allowed being that they are supposed to be catering to financial advisers as a professional marketing service.  What Marketing Turnip Truck did those guys just fall off of?

 

[sprior]

When it comes to marketing firms in general I'm skeptical.  But I think the takeaway on this one should be "hire us to market your company and we'll do the same sketchy things that could be problematic that we're doing for ourselves."

 

[Kevin D.]

When it comes to marketing firms in general I'm skeptical.  But I think the takeaway on this one should be "hire us to market your company and we'll do the same sketchy things that could be problematic that we're doing for ourselves."

Coincidentally, I am their target audience, a financial advisor that runs my own show and makes all marketing decisions.  And you are correct, I would not hire them simply due to the fact that I find it questionable that what they do to promote themselves is not correct/legal and is an indication to me that they would possibly be steering me in directions that are improper.  Never mind that I view using the coat tails of others to ride your product on questionable marketing at times.  (I especially don't like it when they use babies and animals to promote products that are nowhere related to the product they are marketing.  It's just stinks imo. )