That is an excellent video. I think the romantic notion and the nostalgia associated with handmade "crafted" items is huge. Unfortunately the market that is willing to cover the costs of those objects does fall into the niche area that was mentioned in the video. As [member=10147]jobsworth[/member] stated, his style fits his customer and marketplace. While I do not recall having seen any of his work, he describes it as quality, but less than heirloom. That works. That is the middle ground where it is or can be realistic for many trades. While every canoeist would love to have one of Preszler Woodshop's canoes, few can afford to or are willing to pay $100k to own one. The same for our tools as [member=19439]Paul G[/member] stated, we are all creative to some extant, and we pride ourselves and others on the craft, but how often are we actually willing to pay to support other similar ventures with our own money. Yes there are many who will purchase high end hand crafted tools, but the majority are looking for the most budget friendly alternative. The middle ground. The possible sacrifice of quality down to the bare essentials. While craft is necessary, mass production wins the race.
I agree with a lot of points made in the video. While it is aimed at "craft" in general, I think the ideas are more far reaching. When I was growing up the emphasis was always on college. You need good grades for a good school, that school isn't as good as this one for that degree, you can't not go to college what kind of life would you have, etc... Not going to college or learning a trade was viewed as less than. In general you were looked down upon if you didn't go to college. In reality that shouldn't be the case. I think this video could be used to explain this in a broader sense. While the examples they used are niche examples, the points made are not. To quote Caddyshack "The world needs ditch diggers too"