I have quite a few BCTW tools. They are amazing quality. I use them and find them to be extremely well made. Some I've had for 20 years. I've sent some back to BCTW for repair or resquare after they were knocked around, and they fix them for $5. John's company is small, but they have awesome customer service.
For studio-quality work, they are a strong consideration in my view. For job-site construction, I wouldn't recommend them because they will 'walk' and like any tool, they can be abused. My dad used to talk about 'lendin' tools. Bridge City is not in that category.
John's an amazing tool designer. And a great guy. He's an accomplished furniture designer. He doesn't do mass market tools. Most orders with him take months to receive. He offers payment plans for those that choose that option. His business model is very different from Lie Nielsen or Lee Valley. I have their tools as well.
John targets a more hand-crafted few-of-a-kind part of the market.
John's tools are not for everyone. But they do inspire you to do great work.
I would encourage you to check out his recently released
kerfmaker on his website or in youtube videos. Pretty slick way of cutting extremely accurate half lap joints - I use one with my Kapex all the time.
Like anything, I could buy cheaper than Festool, but usually choose not to. BCTW is an uptick, but every time you use one, you'll be smiling.
neil