DeWalt, unlike Festool, does not enforce a uniform price across all retailers of its products. As stated, it does have a MSRP. Like every other company. So any and all price increases announced by DeWalt mean nothing. They don't control the price you pay at the retailer. Each individual retailer controls the price they sell at. The only price DeWalt controls is the wholesale price to each individual retailer. And they likely have a different price for every retailer. So if DeWalt increases wholesale prices 10% across the board, you may or may not see a 10% increase in retail prices to keep the margin the same for the retailer. Or not because maybe some retailers have a solid margin and are willing to reduce that some to keep market share.
Maybe a good analogy would be car prices. Ford and GM announce 10% sticker price increases on all cars. The price printed on the sticker stuck on the window. So all cars are instantly 10% more expensive? Right? Selling price on a car has a lot to do with how you negotiate, how the dealer negotiates, which car is being considered, time of month (close to the monthly cutoff for sales quota), size of dealer and their kick back from the manufacturer, etc., etc.
