Neil,
You brought up a very valid point. Tradesmen always have to walk the line between advertising and not if they have a truck or trailer. I have posted in other forums regarding the question and the response has been mixed. I realize that I do not gain all the business I want by not using signage on vehicles. I have only left my trailer on a job overnight twice since 2001. I didn't sleep either night. Others do it all the time and don't worry about it. That's what insurance is there for. Invest what I have in tools and then look at the insurance cost - you basically pay for the tools in insurance costs in 5 years. Then deal with the hassle of the claim, etc., not worth it in my book. That being said, I would never put a Festool sticker on any of my vehicles.
I would however like to use the Festool logo on marketing / website / etc. to provide emphasis on the fact that I care about my clients and their home and their health by using tools that provide excellent dust collection, faster results, etc.
I might be in the minority but that is ok. Just like I would name my dogs Kapex, Domino, Rotex, but would draw the line at RAS 115 or KS-PS. By the way we have Rotex, Kapex, Deltex, etc. Why wasn't the Domino called the Dominex? ??? ??? ???
Peter