It is numbered M0106. But, I think this is a US / North America only 'promotional item'. The "M" usually denotes a temporary promotional product... like the aprons, glasses, ruler and measuring tape, etc... as well as things like the 150mm abrasives kit/set, and the MFK700 router bit set/kit.
As an aside, I used this level today to hang some pictures for my wife. I can say without exaggeration, that hanging these things for her is usually a half-hour affair at best. It's never simply "Put it there". It's always a series of pictures, in a line, or four-square or some-such.. centered on a certain space, and then offset by some random arbitrary distance... Lots of measuring and with a tape measure usually a pain.
Today's project was two pictures, 19.5" wide, centered on a 10'+ wall, with 8 inches between.
I made one mark to show the center of the wall and got the level going. One minute later I had spaced the level nail marks 13.75" from center and one more minute later the nails were in and the pictures were up. Total time (including the "higher... lower... higher" game and getting tools): 5 minutes.
the measuring scale on the top is simply invaluable.
However, despite my attempts at proving my point, she wasn't really buying the "This level just paid for itself!" rationale. [unsure]
Good thing she doesn't know how much it actually cost. [eek] (She just knows it's green & blue, which means it ain't cheap [wink] )
EDIT: Here is a link to it:
Installer's Level