Festool Price Increase 2018 - March 1st (US)

FOG Friends,

Just a heads up that the price increase is only 5 weeks away. Especially if the Domino, Planex, CMS or Conturo are on your list, those all have pretty big increases. Check out the full list and find were you can save by hitting the link below.

Beat the price increase, order now to save!

 
Thankfully the TS75 is my last Festool.  I have everything else I need.  I can't keep paying more and more for Festool when the competition is quickly closing the performance gap and their tools are a heck of a lot cheaper.
 
The frustrating thing is the increases are not accompanied with an improved product.  Even Apple doesn't raise prices on existing models...they offer upgraded ones.  Most of these Festools haven't changed in years.  The guide rail deflector is going up another 4% and hasn't been changed since before the introduction of the current guide rails (which was what, 2003?).
 
PT Barnum was an optimist...or would he be a pessimist?  Anyway he badly underestimated the rate at which suckers are born!  The input costs of building products like these tools vary year to year, raw material costs generally fell during the period 2008-12 as the effects of the financial crisis rippled through the global economy.  As was observed by jimH2 above, if these increases were the result of economic factors the dollar cost of Festool products should have plummeted by 27% in 2014 even including the 3% increase.  So the game Festool management is playing is not pricing their goods to compensate for their costs, it is a different game altogether.

Festool's marketing strategy is to be perceived and purchased as a luxury good.  The pricing of luxury goods is largely unrelated to the costs of production, rather the high price of the product compared to comparable products is the most important factor in the marketing strategy.  When a person steps out of a Bentley, or opens the Systainer and pulls out his Festool on a worksite he is "making a statement" about himself and his status.  Of course both of these products are very well made and perform their tasks admirably, but there is no rational economic framework to justify prices that are a large multiple of non-luxury competitive products.  One requisite of luxury marketing is that sales volumes are constrained in order to support the perception of exclusivity that owners enjoy.  This actually causes the price to be higher than it otherwise would as fixed costs like R&D, tooling and plant are amortized across much smaller production volumes.

There is nothing wrong with positioning your product as a luxury good and it can be a lucrative proposition if the perception of the market supports that positioning.  There is also nothing wrong with being a consumer of luxury goods, but you are sort of missing the point when you bemoan relentless price increases that seem unrelated to costs as those price increases are the whole point of the marketing strategy!
 
I can appreciate everyone wanting to share their opinions about the price increase. I would recommend that someone open a thread in the Ask Festool section so they can see your feedback and have this discussion there.

In Festool's defense, there are plenty of things that go up in price all the time without any changes. Eggs, milk, lumber... all the same since the beginning of time. [tongue] When's the last time your electricity bill went down? Gasoline? The cost of business increases for a variety of reasons every year. The fact is that all of the manufacturers have price changes that just are done under the radar. Woodpeckers had a price increase, Jet/Powermatic, Veto Pro Pac, Oneida, etc. all in the past year. Even Dewalt, Makita and Milwaukee do it, just not their full catalog all at once.

Especially for folks who make their living with their tools, I personally believe Festool is worth every penny and the return on the investment will come back many times over. I think a lot of people see the price of something like the Kapex and roll their eyes. If you break it down on cost per day, even an expensive tool is peanuts per day to own over its lifetime. Through efficiency, system integration, Systainer organization, quicker/better results, and more. Plus, clients like to see you roll into their home/business looking top notch versus looking like a hack.

It's up to each person to decide whether a product offers enough value to be worth its price. I'm just offering a heads up so people can choose whether to buy before the prices go up. We all have experienced missing a better deal and kicked ourselves at some point.
 
Sheer madness.  No improvements, enhancements, value-added add-ons, the dollar doing well against most all European currencies (so I've been told - I am not a global currency specialist), and yet for the same old stuff, we have the opportunity to pay even more - I DON"T THINK SO!  After investing almost $20K (USD) in Festool stuff, I have now found better (equal quality, lower cost) tools and consumables, except for DE bags - so that's where my $ will go.  Greed is the only possible explanation, and I refuse to support greed.

All this may sound like I don't like my Festools - wrong, I do, and use them every time I am in my shop.  Having said that, I think it is patently absurd, given the status of the global economy to pay more today for a tool, say a TS75, than what I did 5 or so years ago when I got my TS75 - it hasn't been improved nor enhanced over these past years, and given exchange rates, it should cost no more, in USD, to manufacture it today that it did 5 years back - certainly not 4 or 5 years worth of price increases.

And back to the DE bags, if anyone knows of a non-Festool alternative, please let me know.

DrD
 
Didn't see Shane's post before I posted.  Well to his price increases, over the past 2 years, the price of gasoline, here in Columbus has gone from almost $3.00/gal to approx. $1.45,gal; my home utilities have decreased by as much as 20%; the price a ammunition as decreased significantly, and I could go on, but, it is what it is, and the reality is that many tangible goods and services have gone down in price.  But folks, please, don't take that as an invitation to move down here, we like things the way they are - geaux Tigers, hail State.
 
Shane...I assume it is OK to respond to the specifics of your post here.  Most of the commodities you cited have price histories that display both extended periods of large increases and extended periods of large decreases.  That is what happens when supply and demand are the primary drivers of price as they are with eggs, milk, lumber and gasoline.  The exact opposite of those market dynamics is a clockwork 3% increase every winter.  Luxury goods manufacturers constrain supply and set price to support the luxury goods perception.  The Kapex exception is telling...it is inconceivable to me that Kapex sales have not decreased over the past couple years in view of the motor failure publicity.  A drop in sales would usually prompt significantly reduced pricing through an actual price change or temporary rebate, but with luxury goods pricing is the primary market focus.
 
Cheese said:
kdzito said:
I must of scrolled through the list too fast as I didn't see the Kapex?!?  Maybe no price increase....

You are correct...the only tool without a price increase.  [tongue]

They weren't greedy, well, except they raised the price on everything that attaches to a Kapex.
 
Shane,

I do not see Item number 584174 Dust Extractor CLEANTEC CT SYS on the price change list.  Does this mean the price will remain the same after March 1 or did I miss something?

Regards,
Gary
 
GaryLaroff said:
I do not see Item number 584174 Dust Extractor CLEANTEC CT SYS on the price change list.  Does this mean the price will remain the same after March 1 or did I miss something?

[member=4963]GaryLaroff[/member], dust extractors are not increasing in price on 3/1, including the CT SYS.
 
I’ll just be buying consumables moving forward. If I want a tool I’ll most likely buy Mafell or another brand. Festool is the only tool company that I know who does this every year and it is getting ridiculous. Not that anyone cares about my opinion.  [tongue]
 
Runhard said:
I’ll just be buying consumables moving forward. If I want a tool I’ll most likely buy Mafell or another brand. Festool is the only tool company that I know who does this every year and it is getting ridiculous. Not that anyone cares about my opinion.  [tongue]

Except Mafell also increases its prices every year too... [sad]
 
I’m sorry for posting this on your topic Shane, I overlooked your request.

I wasn’t aware that Mafell increased prices on all of their products every year, are you sure about that?

If I feel the need to keep this conversation going, I’ll post elsewhere or start a new topic out of respect for Shane.

Sorry  [oops]
 
Ladies and Gentlewoodworkers,

Only 2 weeks before Festool prices increase.

Beat the price increase, order now to save!



* Free shipping does not apply to orders shipped to Hawaii and Alaska.

[member=13588]Runhard[/member], no worries, sir.  [smile] I can confirm that Mafell does have regular price increases.
 
Shane Holland said:
Ladies and Gentlewoodworkers,

Only 2 weeks before Festool prices increase.

Beat the price increase, order now to save!



* Free shipping does not apply to orders shipped to Hawaii and Alaska.

[member=13588]Runhard[/member], no worries, sir.  [smile] I can confirm that Mafell does have regular price increases.

Well then, I guess I do not have an excuse to not keep buying Festool or Mafell! [doh]
 
Ok, FOG friends, it's that time when I change this thing to red.

We're down to just 7 days left for you to get your next Festool score before prices increase.

Just a note that vacs and 6" round pad sanders are not getting increases but there are updated versions coming soon that will see increases up to $40.

Free shipping on all Festool orders. No sales tax collected on orders outside of NY/VA/KY.

Beat the price increase, order now to save!



* Free shipping does not apply to orders shipped to Hawaii and Alaska.
 
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