Many many years ago Festool was trying to get a hold here in the US and they had a ETS 150 promo for $59 for businesses that were a target customer type. I was lucky to get in on that promo. I would not have paid the regular price at that time, it was hard to justify spending the regular asking price for a brand I have never heard of before then. I now have a lot of Festool tools, not as many as many of you but a lot. So I can see how this works. If they can get someone who was going to buy a $70 sander from a big box store and try it, they might get them hooked on it and want to try more. Sure, I am pretty convinced they have lost money on every single unit sold, however, that isn't the end. So the next time that person walks into a dealer, who knows maybe they pay a little bit more closely to what is on display and is willing to buy a higher price tool. Now for those that took advantage of the deal and are reselling, I have no issues with it. They plunked down the money and are sitting on inventory. It is a free market, if someone wants to pay more than the original price that is their choice. Eventually, the supply will be gone or near gone and prices will go up more. Since Festool doesn't seem to have an issue with price increases each year the cost to get into a similar sander is much higher than what people are selling for today. I got one of these, and I am in the process of selling my older 125 EQ. The sale price is more than what I paid for the Pro, eventually someone will buy it or they won't for the price I am asking. the market will decide.
