I'll try to offer some clarification on some of this:
1. Yes, the "one tool at a time" thing is one model — not one single tool. For example, it might be that the TS 55 becomes available. There will be a certain number available. Once we sell out of them, we'll move on to the next tool. Is there a plan to list the number available with a countdown to zero?
2. [member=44099]Cheese[/member] - We're not doing multiple discount levels. I'm not sure if I can say that the level is yet ... but it's definitely more than 10%. I think you'll be happy with that it is. I'm wondering if you're inadvertently setting the used Festool tool price market. If you don't give enough discount, people won't buy from you. If you set it too low, people will wait for one to come to market instead of buying new. Someone not able to sell their tool due to an artificially set price may not be as able to upgrade.
3. [member=24938]JCLP[/member] - I feel you. Trying to offer this in multiple countries becomes much more difficult from a financial, legal and distribution standpoint. There's a possibility that we'll expand to Canada at some point, but simplicity was the best way to get this off the ground.
4. [member=727]antss[/member] - I don't necessarily see this as a way to get new customers. Clearly, if someone wants to use this as a means to get their first Festool product, that's great. However, it's not really the objective.
[member=560]James Biddle[/member]
- The vast majority of our recon tools are returned through our 30-Day Return policy. They're not in need of repair. The customer — for any number of reasons — simply decided to return it. So, if someone simply returned tool without reason, how far does the reconditioning go? Do you check a Domino for crosshair accuracy, or a a sander for being too jumpy? I'm picturing a used Mercedes with it's 5,233 checks they do on a used car before reselling it?
- We don't have a determined plan for what we'll do if a tool doesn't sell out. Once we launch this, we'll see what works, what doesn't, and adjust accordingly. That's fair enough, but see the discount post above
- By signing up for the list, you'll get an email each time a tool becomes available. There's not a function to only get a notification for a specific tool. It's not a complicated programming change to do so. Although you may entice a buyer looking for a different tool, you may lose potential customers to the annoyed email flood. Would someone need to sign up before purchasing from the site or can some just keep visiting the site and buy when they feel like it without receiving the emails?
- The recon website was built by the Festool USA team, while the primary Festool websites (including the tool registration function) is built by the Festool HQ team. Separate teams and resources. That's fair enough