Jim Becker
Member
- Joined
- Jan 16, 2007
- Messages
- 169
nickao said:After so many years of reading reviews and subscriptions to all the woodworking magazines I have determined that many of the reviews(95%) and I do not care what magazine,are often skewed. They are too nice or not nice enough.
Magazines can not bad mouth or be totally honest in their opinion of tools or they would lose their advertising dollars.
I have some friends who work for one of the better known woodworking magazines and have personally witnessed the process they use. The reviewers are completely segregated from the rest of the magazine process and manufacturers are told up front that the reviewer's results will be published "as is" without regard to any other business relationship the manufacturer may have with the magazine. Most magazines follow similar procedures...to do otherwise would backfire greatly. In some cases where an advertiser took exception, raw data and testing procedures were published to defend the results. In another case I'm aware of, a normally reliable manufacturer's product failed miserably and when it was determined that the tested product truly was physically defective, the magazine retested and published the result in a later issue. In all of these examples, the magazines retained integrity.
However, reviews I would be skeptical about would be those published in magazines that are owned by woodworking suppliers...but I never read those magazines, anyway.