Matthew Schenker said:
Everyone,
This is a really good discussion, and it helps me a lot! I think Dan's comments about over-using the green are important, and I also understand Brice's and Seth's points about making the site brighter and more lively with the green. Looking over all the elements, I believe there's a compromise here -- perhaps leaving the green "alternating bands" of the posts but toning down the grid lines. I'll experiment and you can all continue commenting.
Seth's comment regarding the margin of the page is a good one. When I first launched the test site, I actually had that drak bluish-black margin going all around the forum, including the top. Then I took it away from the top. But this makes me reconsider, so I'm going to put it back and, again, people can comment.
There is still an issue, I understand, with the placement of the "welcome text" in the header area. I see what people are saying. But my goal here is to get all the "intro" stuff neatly placed in the top region so we can get to the business of the forum. In the "default" template we're using now, notice all the excessive layering of stuff before we get to the real meat of the forum. I hate that, and it's one of the main things I'm trying to fix in the re-design. My goal with the "welcome text" is to make it clear, not intrude on the header, and not take any extra forum space. I'll keep working on it.
Check the forum again today to see the new changes.
I think we're getting real close to a launchable design. And let me emphasize again that, even after the new deisign is launched, I can continue to tweak things.
Thanks everyone for getting involved!
Matthew
Matthew,
In virtually all subject areas, we walk into them thinking we know very little. After spending a massive amount of time studying and working in that area, we gain a little expertise. That's when we realize that after all that work, we're still VERY LOW on the totem pole. We just didn't understand the height of the totem pole when we started.
Art is one of my totem poles. I studied art when I was a kid and spent a couple years in an art school in the late '50s. In the late '80s, I studied water color with a woman named Kay Kandra:
http://www.kaykandra.com/. In a separate post, I'll attach a pic of one of her lesser works that hangs in my family room. (I really need to put it in a much better frame.) If you think it's a simple painting, think about this - many of the crisp lines were done with ONE brush stroke. I.e., one stroke of the watercolor brush to get it right the first time! She was awesome.
Kay taught me a lot about the use of white space, and contrast and light. Her favorite phrase was "Great use of white space!" Her painting is example of that. Most important is the limited use of strong colors. That's what I love about it - it's the balance of the white space, and bland and strong colors. They are in balance and focus.
Your eye is drawn from place to place - as the artist intended. You can't see the original that I have, but the colors are very pleasing to the eye. And there is a certain "tension" between the warmer colors and cooler colors. I can't explain it, but they "vibrate".
So this is where I get many of my ideas about focal points, color and balance, contrast and light. It is also why I think the new FOG forum design is approaching the point of being true art!
While I thought all of the entries in the logo contest were excellent, when I looked at Andrew's my jaw dropped. My mind sort of went blank and thought "Wow!". Kind of like when I look at Kay's paintings. IMO, Andrew's logo IS true art!
Now, enough philosophy on to the substantive... Here are three suggestions:
1) If possible you might want to make the header a frame with three sections. The frame would have the tool ICON as a fixed size, the "Festool Owners Group" section a fixed size, and the "Welcome " a variable % size. That might help solve the problem.
2) Consider changing the "Welcome " background back to white. I think the gray background is distracting and detracts from the logo area.
3) While I prefer gray or black, there seems to be a preference for color lines. I think the new lines colors are much better but still a bit distracting, so I decided to take a closer look. After some juggling, I was able able to get a clear screen capture of the new lines, the colors in the Festool Router and Andrew's Festool Logo.
After taking several samples of the Andrews Festool logo, I found the hue is 69 (warm green), the luminance is 100 (moderate brightness) and the saturation is 163 (medium saturated). For the lines, the hue is 70 (warm green), the luminance is 103 (medium bright), but the saturation is 240 (completely saturated). I think the key is saturation.
Suggestion: Change the Hue, Saturation, and Luminance to closely match the logo. I.e., create a line with:
- Hue = 69
- Luminance = 100
- Saturation = 163
Besides fading into background a bit, the key benefit is that the lines would tie in with the logo. Attached are zoomed-in and normal screen shots of the lines in their current state and modified to match the logo.
Regards,
Dan.
p.s. one advantage of studying art is the knowledge of how far down the totem pole I reside. I can appreciate it, but I suck at doing it. Maybe that's wisdom. I'm not sure. ;D
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