Occasional freebies were the norm from supply houses when I was growing up. Today that doesn't seem to be the case. I think markets, margins, corporate ownership and globalization have made that much more difficult on a business. I don't expect freebies, however as a loyal customer to a business I do expect some amount of courtesy. I provide courtesy services to my good customers. I consider this part of business and a thank you to those customers who choose to use my services. As just one example, I had 2 dozen assorted milkshakes, 2 gallons of ice cream and a bunch of cones delivered to a corporate customer during the heat of the summer. As customers we can choose to spend our money many places. If I choose to spend my money with a particular business I don't expect them to give me something for nothing but I won't tolerate them pissing on my head with a smile and a grab for my wallet.
I have supply houses that I do regular business with that provide some courtesy. I can walk around and hand pick my pieces more than a regular customer could ("insurance requirements do not allow customers to enter the shop area, etc") You've probably seen the signs. Steep discount on display, closeout items, heads up on products or sales, freebies on counter/register knickknack tools, Oh, that bag of odd sized, screws, don't worry about those, we never sell any anyway, etc. Nothing major cost wise or of consequence, simply 'we know you have shopping options, thanks for doing business with us instead of another guy'.
Considering some of the stories the UK guys relay about their dealers, the iron fist with dealers here is unfortunate. $600+ for a cordless drill, a new sander? a two pack of drivers or a handful of sandpaper would be nice. It doesn't really matter though.