I think most Instructional videos are weak, Incra makes a good one for the LS but that is limited application tool.
If you decide to make them, please use the same approach that you build your tools not your supplemental books :-\.
1. A focus on detail. Festool seems to engineer into their products a SYSTEM approach. Many of your accessories have a protrusion or hole that makes no sense to the end user, but actually preform a different function with another tool. If your users are aware of this they can incorporate new and potentially better methods.
One example begs to be mentioned is on the TS 55
Step A. Lock the blade with the fast fix.
Step B. Slide up the depth stop.
Your saw is now properly set to cut 3/4" sheet goods.
2. Focus on the "high end" if you explore the more challenging applications, most of the folks who buy your tools can use that knowledge for their lesser projects. The fact is, not many beginning woodworkers are buying Festool (Fog probably has a disproportionate share of "newbies", Demonstrating, that if you are smart enough to invest in good tools you are smart enough to find answers)
3. Focus on each of your groups
3.1 High end hobbyists (these guys are producing great pieces of furniture, Traditional woodworking for pleasure. Open their vision by showing HOW Festool makes the complex, simple) Focus on the individual tool.
3.2 Pros (they have special applications, festool has the answer. They know how to use a router, Show them the "SYSTEM").
3.21 Show the counter top fabricator WHY the TS55, OF2200, MFT's, Trion, CT22, Pimped out OF1010, and Rotex together, make the best on site counter top fabrication solution for BOTH LAMINATE AND SOLID SURFACE. Make the video at an actual home in a kitchen that has a goofy layout, out of square walls, no room, and a client who is a NEAT freak.
Show how they can make perfect butt splices in laminate with the saw and rail quickly, or cut the face and the top with a 45 bevel for BETTER seamless wrap around.
Show time stamps so the viewers can judge for them selves if the system is FASTER than what they are doing
Show how much SMARTER having ALL tools in systainers is to set up, clean up and wrap up.
3.22 Cabinet Pros (they are all about Speed and Accuracy. Show HOW the Festool "SYSTEM" is Better Faster and Smarter than competing methods of cabinetry construction)
BY educating us on method of work, the Festool way, your Professional clientele can appreciate the VALUE ADDED SOLUTION you offer.
Thanks for swimming this ocean of a post Craig