Alex said:People are seriously hurting financially right now, and companies that sell luxury goods like Festool are the first to feel that.
On the contrary, this is surprisingly not true at all, at least for North America. I work in ecommerce, we sell luxury goods, stuff to buy when you have money to burn. We had a hell of a year, sales are through the roof. We are hurting a bit, but not because of the lack of sales, it's inventory problems related to container shortages and the upcoming Chinese New Year which at some factories will last for a never heard before 8 weeks!
A lot of Festool tools are on backorder as well, meaning their inventory was practically wiped out. They should be doing really well in terms of sales. Fulfilling those back orders is going to be a challenge though.
My guess is that when everything is closed due to covid a lot of folks with steady income start saving a lot of money that in normal times would be spend on eating out, going to the movies, travel, vacations, etc. This saved money is not going to sit at the bank, it's getting spent online. With nothing else to do shopping becomes the only available pastime for many.