Logo Poll

[Matthew Schenker]

Everyone,
While we continue to discuss the various logos (click here to go to the discussion), and people contribute new ones, here is a listing of all the current candidates so members can vote on them.

Here are the current logo candidates, listed according to the contributor's FOG user name.  The name above each entry has a corresponding poll choice.  Note that in cases where someone contributed a logo series, you are voting for the entire series:

Andrew Ledbetter, 1:

Andrew Ledbetter, 2:

Andrew Ledbetter Series (you are voting for all of the following 9 images as a rotating set):

Brice Burrell, 1f1a:

Brice Burrell, 1f1b:

Brice Burrell, 1f1c:

Brice Burrell, gray fade1:

Brice Burrell, gray fade10:

Brice Burrell, gray fade8:

Scott W, 1:

Scott W, 2:

Scott W, 3:

Scott W, 4:

Scott W, 5:

Scott W Series (you are voting for all of the following 11 images as a rotating set):

jonny round boy, 1:

 

[Dan Clark]

Matthew,

When you say, "entire series", does that mean the series would rotate to a new image daily (or some other time period)?

Thanks,

Dan.

 

[Matthew Schenker]

When you say, "entire series", does that mean the series would rotate to a new image daily (or some other time period)?

Yes, that's what I'm thinking.  I'm not 100% sure if that's a good idea, but since we have the series available, it's a good way to see if people like the concept of rotating logos.
Matthew

 

[Dan Clark]

Matthew,

There were many excellent ideas here.  However, I like Andrew's rotating theme the best.  Visually, it's clear, clean, concise, and very eye-catching.  At a deeper level, it has the characteristics of the best that a professional ad agency could come up with:

1) It includes a close up image of a single tool, showing key details.  Multiple, small images can't accomplish this.

2) It shows that Festool is more than a single tool; it indicates the range and "systemness" of the Festool tools.

3) As new tools come out, they can be added and maybe given more time in the rotation.

4) It's never dull, giving users and guests a fresh, changing view of Festool tools and accessories.

5) And, most importantly, it reflects the reality of Festool users and needs, of Festool tools, and of the Festool company - all continue to change.  At a simple level, those images can change over time to reflect the underlying user, tool, and company changes and that constant image change will feel comfortable.  At the more complex level, it reflects the Festool metaphor - constantly changing solutions to meet constantly changing needs.

IMO, Andrew's logo design is great at many levels.

Regards,

Dan.

 

[Bill in seattle]

Matthew
In the world of marketing, especially with logos, trademarks and images one thing is fairly certain , pick it and stick to it. Companies that change their looks often tend to get lost. People generally remember things by what they see and hear. Color is a strong influencer. These together can create a very strong brand awareness. When and if you make changes they should be very subtle and not stray far. Like festool going from black to dark blue.  Unless you are trying to create a new entity altogether watch how you change things. The old festo in blue is perceived by some as  differant than festool in green. I've heard people say "do you remember the good old blue festos." Many large companies have lost huge market share just by changing a font or color. there are many examples all around us.
Change is generally for the best and the only constant in life is change (aside from taxes and death).
The fog is a great place and is still young enough to undergo and create its own unique identity. It really already has. The operating system can be tweaked along the way, sub images, and so forth, to keep it current and exciting , but finding a good primary acceptable design image, the" face" should have high priority at this time and then make it stick so it will last.
Regards
Bill

 

[Matthew Schenker]

To Dan,
You make some convincing arguments, and coming from someone with your experience it means a lot!  Maybe people can use this poll discussion as a place for making pitches for their favorite logo?  Explain why you think one or the other is better and see if you can move votes your way!

On the rotating design, I'm glad we have that as an option.  So members have two-tiered voting: first, do you want a standing logo, or do you want a series?  Next, which one?  Of course, we only have one series so far!

To Bill,
I absolutely agree about the graphical identity of an organization, and that's what I am thinking about with the whole re-design and logo.  Put it all together, and there is an opportunity to create a unique look to the Festool Owners Group environment.  I do not plan to make any major changes after we move beyond this phase.  I think of this as a point in time when the forum has been up and running long enough to know what we need and what to do.  Then I want to stick with it.

Matt

 

[Daviddubya]

...On the rotating design, I'm glad we have that as an option.  So members have two-tiered voting: first, do you want a standing logo, or do you want a series?  Next, which one?  Of course, we only have one series so far!...Matt

Matthew - I think we now have two "rotating" logo designs.  From my communications with Scott, the logo named Scott, W 6 is intended to include a rotating tool graphic - the tool depicted would change from time to time.  Perhaps Scott, W 6 should be remaned Scott, W 6 Series, and Scott can create some examples of the tool changing.

One thing about a "rotating" logo - I think everything about the logo should remain the same except for one aspect - the tool.  I think that is the intention with the Andrew Ledbetter series.  Each logo in the "Series" is the same, except for the tool shown.  Is my interpretation correct?

 

[semenza]

Hi,

    How about having the tool in the logo always be the latest Festool release,even if it hasn't been released everywhere yet?  Which I think would be the Kapex  currently (?).  If Festool releases several tools at once or in a short time period then have those rotate.  This would instantly show viewers (new ones in particular) that the FOG is on the cutting edge for Festool info. 
    For EX- if someone is searching the web for info on the Kapex and they come across the forum page , they will see a pic of it right away, and figure they can find info on it on that site.

Seth

 

[Dan Clark]

One thing about a "rotating" logo - I think everything about the logo should remain the same except for one aspect - the tool.  I think that is the intention with the Andrew Ledbetter series.  Each logo in the "Series" is the same, except for the tool shown.  Is my interpretation correct?

David raises a great point about WHAT is rotating and how it rotates!  To clarify... 

I was referring to ONLY the tool image changing.  The other portions of logo would be fixed and static to maintain continuity and website identity.

Regarding how the tool image changes, my understanding is that it would change over some period and not physically rotate (like a spinning box).  I think a flat image that changes periodically is best.

Regarding how often the tool image changes, I think maybe hourly to daily would be best.  I.e., it should be often enough to be noticeable but not so often that it's distracting or gaudy.

Also, I believe that someone else suggested this, but I like the idea of having a clickable link behind the tool logo that takes you to the tool's page on the Festool website.  When someone sees a tool of interest appear, they can click on the tool image for more info.

One final issue of which we need to be sensitive is technical implementation.  Obviously this is Matthew's call.  Some ideas that we may think are "wonderful" may be too difficult to implement or support. 

Regards,

Dan.

 

[jonny round boy]

I think changing the logo on a daily/weekly basis is a good idea, and therefore have changed my vote from one of Andrew's to the entire series.

There is, however, one slight adjustment I'd suggest making to some of the images - on 'series 3' and 'series 6', the hose & power cord just stop in mid-air - I think it would look far better to alter the images so that they continued to the top edge of the logo. It's relatively simple to do, and I've quickly done one of them to illustrate this:

Original image:
[attachimg=1]

Altered image:
[attachimg=2]

It may be better if the hose curved up a bit more, so it disappears off the logo further left. That's still possible, but a bit more time consuming.

Andrew, I hope you don't mind me doctoring your work!

 

[Corwin]

I do like this change Jonny -- the chopped off look always seems unfinished to me.

 

[Ned]

I do like this change Jonny -- the chopped off look always seems unfinished to me.

I agree.  Hadn't noticed but the JRB revision is an improvement.

Andrew Ledbetter, Series 3 (the Rotex) has a similar hose problem.  Could that be fixed?

One comment about Andrew's designs:  I really like that any tool whose dust connection is shown has a hose on it.  I think that if at all possible any future additions should show the hose hooked up.  Not posed to emphasize the hose, just showing the hose in its normal state (that is, hooked up and in use).

Ned

 

[Matthew Schenker]

Regarding how the tool image changes, my understanding is that it would change over some period and not physically rotate (like a spinning box).  I think a flat image that changes periodically is best.

Yes, that's the way I imagine a rotating logo working as well.

Regarding how often the tool image changes, I think maybe hourly to daily would be best.  I.e., it should be often enough to be noticeable but not so often that it's distracting or gaudy.

Also, I believe that someone else suggested this, but I like the idea of having a clickable link behind the tool logo that takes you to the tool's page on the Festool website.  When someone sees a tool of interest appear, they can click on the tool image for more info.

Just to clarify the rotating logo concept: the script I can run on the site it would rotate through a certain number of images in a random fashion so that each time you log on, the logo is (or may be) different, but it would be one of the series we have chosen.  For whatever reason, it seems to be technically unworkable to make the logo change once a day or once a week, or anything in a given time frame.

I might be able to make the logo "clickable," but I'll have to look into it.

One final issue of which we need to be sensitive is technical implementation.  Obviously this is Matthew's call.  Some ideas that we may think are "wonderful" may be too difficult to implement or support.

Thanks for pointing that out.  Often, what seems simple actually takes more than people realize to make happen.

To jonny round boy and others who want to make alterations to the logos: I think this is a good idea, and I like the process to be fluid enough for change.  Once the logo creator makes a change he is happy with, I can replace the "official" logo entry with the updated one.

Thanks,
Matthew

 

[Matthew Schenker]

Matthew - I think we now have two "rotating" logo designs.  From my communications with Scott, the logo named Scott, W 6 is intended to include a rotating tool graphic - the tool depicted would change from time to time.  Perhaps Scott, W 6 should be remaned Scott, W 6 Series, and Scott can create some examples of the tool changing.

One thing about a "rotating" logo - I think everything about the logo should remain the same except for one aspect - the tool.  I think that is the intention with the Andrew Ledbetter series.  Each logo in the "Series" is the same, except for the tool shown.  Is my interpretation correct?

Perhaps Scott can submit however many logos he wants to include in his series, then I can show them in succession in the poll?  And you are correct, David, in your interpretation about the design of the rotating logos.

Matthew

 

[jonny round boy]

Revised altered image:

[attachimg=1]

The first one (with the hose straight) meant too much of the hose was in the frame - kind of took the emphasis off the tool. I think this one is better.

Oh, and the other one (series 3) is easily fixed too:

[attachimg=2]

 

[Matthew Schenker]

Good Evening,
I posted this in the other discussion about the logos, but wanted to put it here as well...

I installed a script for displaying a series of logos.  Andrew Ledbetter's six related logos now display in random fashion on the test forum as you navigate through the pages or log in and out.

If Andrew wants to edit his logos, that's fine.  When he does that, I can upload the new versions.

To Scott W: if you want to submit a series of your own, please feel free to do so!

Check out the test forum to see for yourself!

Matthew

 

[Scott W.]

Perhaps Scott can submit however many logos he wants to include in his series, then I can show them in succession in the poll?  And you are correct, David, in your interpretation about the design of the rotating logos.

Matthew

Okay Matthew,

Here you go. Let me know if you want any other tools.

Scott

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[attachthumb=9]

 

[Brice Burrell]

Scott, no Kapex, wait til Eli gets wind of this.

 

[Eli]

It's there, but it only shows up on OONA screens.

 

[Scott W.]

Scott, no Kapex, wait til Eli gets wind of this.

Yes, I know... I don't have a photo to "borrow" from the USA Catalog  :'(

Scott