Looks like they took the Incra gauge,
https://incra.com/measuring_marking-incra_gauge.html, and added a couple embellishments.
Nicely machined aluminum and stainless steel. Question is whether the value is worth that $150 price tag. I find it interesting that Woodpeckers is an Incra dealer, selling that aforementioned Incra Gauge for $15.95 and appear to be offering the same essential tool, (with add-ons mind you).
Might have to pass on this one.
FWIW, I have two of the Incra gauges and have been using them for years. Wouldn’t want to be without em.