mino
Member
I am amazed how, even here on FOG, there are so many people who do not understand that Festool is a PREMIUM BRAND sellign PREMIUM PRODUCTS.jimbo51 said:Razor blade approach: Handle is cheap, make money on the blades.
Festool approach: Tool is expensive and make money on custom cutters
How is tightening the cutter with a screwdriver that much better than a wrench on a collar?
How many of you think this will be a big seller?
Once again, a few persuasive people with a fancy presentation may have sold management on this concept.
Their whole philosophy is to make a tool "as good as possible for the task" and then sell it on a cost+*) basis.
Sometimes, they hit a jackpot. Sometimes the end result is just not good-enough to justify the cost/price.
This is how tools were made (designed) before the industrial mass-production capability of today. So, today, indeed, you can afford such an approach only on the PREMIUM edge of the market.
Everywhere else the crappy-but-cheaper competition would squeeze you out.
These are the brands like Maffel, Festool, Mirka, Fein, Hilti, etc. I.e. the "old" brands that generally operate as tool brands operated in the 19th century. Striving for /not always achieving/ better tools and profits only then via the sales of those better tools.
If you strive for Walmart marketing approach from Festool, then it means you strive for a "Ryobi". Fine. The go buy a Ryobi. A fine "good-enough" Chinese producer.
No need to be unhappy there is now all of ONE high-end woodworking power tools brand left. There are tens of "mainstream ones" where one can get screwed properly by every single tool being hit/miss. No need to have Festool add to the pile.
*) For those younger than 60 years when thins was common:
Cost+ means a product is NOT priced to market. Aka "what market will bear", trying to extract maximum possible profit, but, instead, the price is calcilated as production costs + some reasonable profit % with R&D spread over an *expected* production run.