sancho57
Member
- Joined
- Jan 13, 2011
- Messages
- 7,089
Kev said:jobsworth said:Kev,
Ya can't get one shipped in from the UK?
Pricey I know but the folks in the states mange to get stuff from Europe.
[member=10147]jobsworth[/member] if I was going to ship something that bulky I'd make the load really worthwhile [wink] [big grin]
In reality I think Festool Australia has simply lost touch while the core distributor focuses on other brands. Their recent Conturo bundle is a brilliant example of being short of the mark ... the idea was right, but they missed the target by miles. What they should do is ask the best resource they have for ideas - their customers. Then look at putting the right combinations together for promotion at an attractive price point.
Another great example is the tool and vac combo ... some of us have plenty of vacs, but would happily benefit from a bonus for buying two or more tools (OR vacs) at once. A clever promotion would simply be 1 tool gets 0% discount, 2 tools gets 5% discount, 3 or more tools gets 10%. discount. This is the sort of promo that can engage everyone.
I also feel sorry for the retailers. Lack lustre promotions, along with the enforced Festool Australia retail price maintenance, gives them very little to entice customers desiring anything other than the narrowly focused offers.
I'll also throw in that here in Oz financial year end is June and the various brands are going crackers with promotions to get tradies' money. Though I'm not a tradie, I just went to satisfy my curiosity on some yellow stuff and accidentally dropped $2K in the process. It's a "share of wallet battle" and the phrase "think big to win big" was never more appropriate.
Hey that will give a reason to fly over here and go to my BBQ Ill even throw a shrimp on the Barbie if ya want