The way it worked was that a handful of Festool dealers would participate.
There was an online list of inventory, supposedly in real time, that some dealers posted on their site but you could not purchase direct from Festool or submit an order online.
You had to get a hold of your dealer via phone or email and they would then have to submit the order to Festool.
As you can imagine, there's a bit of lag in that process so if by the time you saw what you wanted, someone else may have also contacted their dealer and submitted an order for the same tool before yours, you'd loose out.