Study: You Touch It, You Buy It

[nickao]

Study: You Touch It, You Buy It

"A new study suggests that just fingering an item on a store shelf can create an attachment that makes you willing to pay more for it".

Just another reason for me to stay out of the store and stick to the internet for purchasing!

http://www.livescience.com/culture/090116-touch-buy.html

 

[johnsonri]

Interesting study...

I wonder if the study had the study groups broken down by 'impulse buyers' versus 'informed buyers'.

I think that the people most affected by "touch-buy" would be the impulse buyers. I think that the informed buyers would know about the products before they touch in many cases. For imformed buyers, the touching would just be one step in the buying process.

For me, just touching the product wouldn't do it....unless of course, I were in Las Vegas and the product was....oh nevermind...too much information 

 

[Eli]

You could argue that an informed buyer is just waiting for experience to be the last factor in purchasing. I know it is often for me.

 

[Notorious T.O.D.]

Smell IT!!!

Smell IT!!!

Smell IT!

Touch IT!!!

...BUY IT!!!

Notorious T.O.D.

 

[HowardH]

I resist temptation by just looking at my declining credit card balance each month.  It will paid off in the next couple of months and I'll be a cash buyer from now on.  Dave Ramsey convert.  Sure, I'll miss the instant gratification that comes with whipping out the ole CC but I won't have that ugly balance staring at me each month.  Like Dave says, "if you can't afford to pay cash, you can't afford it."  I figure there's a C12 and Kapex in my not so distant cash buying future!

 

[pingvinlakrits]

I might not be part of the majority then, I'd like to see myself as an informed buyer.

I find it is something of a 50-50 chance (or risk  ) when I get to lay my hands on an item, usually I look things up ahead and if the tool doesn't feel right I don't bite the bait.

However, small and nifty gadgets I am a sucker for, and people used to tease me about it before. That was until they figured out that the little things actually work. (Well not all of them, the stuff that doesn't do the job I don't bring to work...)

 

[woodshopdemos]

I have a couple of wood stores that I touch and feel and look and buy, even tho I might have gone in for some poplar. Poplar $18 Exotics $100 ...mskes sense to me.