Then they will follow the normal sequence of thinking.
1) that is an outrageous price. Anyone who buys that is simply nuts or a lottery winner.
2) there is no way i heck I can justify that kind of money for a circular saw.
3) you know some of those cuts look really good maybe I need to spend $80 on a new blade for my old craftsman circular saw.
4) wow that new blade really helped with cut quality but I sure make a lot of dust. I sure wish I could keep the saw straight. Hmm got to fix that
5) I know that Festool is expensive but I get better cuts and control and accuracy, I am not breathing this dangerous dust Hmm ...maybe
6) wood working is my hobby but my health is important and I want to woodwork the rest of my life so making an investment in a good system is starting to make sense.
7) OMG the box arrived, I made my first cut WOW. I sure wish I had save that $35 of the Kreg tool and just bought this sooner.