woodferret said:
Packard said:
He said, “Ha! I knew it! I made as much sitting on my cheap inventory as I would have made by staying open last month.”
I wonder of any lumber wholesalers did the same.
Any wholesaler doing that would kill their business as trust in delivery is part of the game. My local yard had a boatload of BB as COVID/Russia hit and they could have sat on it, but they would have been earmarked as not being a reliable supplier. For a while they kept prices behind spot with the communication of their replenishment prices to properly set future expectations for future contracting budgets.
Picking up pennies on the track is not worth it.
You might be right. I never tracked their post-vacation sales to check on that.
They were in the business of producing aluminum awnings, a big thing back then. The retail contractors would call in the specs to him and he would quote a price. My understanding was that the retail contractors would always get more than one price from various vendors. He only needed to be the lowest price to get the order. The customer loyalty was to price, not service.
He bought painted flat sheets and had a roll forming machine to make the “corrugations”.
The other vendors bought the “corrugated” panels from our company. So he had a competitive edge.
He made this type of awning. His company also would do the installation if needed. So some of his “contractors” were really just independent sales men.
An amusing side story was that he wan one of the first users of electronic calculators. The older calculators were mechanical. If you wanted to get 6 x 123 = X, the old calculators would add 123 six times. Each time was printed on the adding machine tape.
So customers would call in the specs (this was before fax machines) and he would calculate the price while they were on the phone. The old machines made a huge amount of chattering as it added all those numbers. The calculator was faster and silent.
One of his customers stopped buying from him. He called that customer up on the phone to find out why. The customer said, “I used to hear you do all those calculations. Now you just make up numbers.”
So he continued to use the calculator with one hand and with the other hand he repeatedly hit a key from the old calculator to make the appropriate amount of noise.
I also used that technique. I called a a customer to see if I could get the order that I recently quoted on. He complained about the price. I said, “Let me see what I can do.” And then I put the phone near my adding machine and added arbitrary numbers. Then I said, “Yeah, we can match that price.”
I had to make it seem like it was a difficult matter to reduce the price. But in reality, I knew immediately that the lower price was fine. The sound effects just make it seem plausible.