Everyone,
This discussion has potential, but let's not sidetrack it. The issue of disclosure is valid, and developing an unofficial disclosure rule for reviewers is fine with me. As long as we're discussing the merits of those unofficial rules, we'll be all right. I'll be clear here: I will not initiate any kind of official rule on disclosure, so anything we come up with will be based on the honor system.
My philosophy on this comes from three basic beliefs in the very idea of a forum: (1) I trust that our members, including reviewers, are honest; (2) members of this forum are smart and will detect issues with reviews; (3) the open and public nature of this forum will clear up any questions about (1) or (2).
This discussion can make us stronger. By being open about the issue, reviewers will better understand their audience, and readers can gain greater confidence in the reviews. If we can achieve that, we'll really have something unique here. As I said, I believe the open discussions we have here are something you don't find in a lot of magazines or even other Web sites.
Another thing -- we all like getting an inside look at the tools, and we want to encourage more tool reviews! We should appreciate the time and effort it takes to put together a detailed tool review. I know, because I've spent many hours putting some of my own together. It's a lot of work, and if you're a person of integrity you'll report what you honestly see.
Please, let's stick to our opinions about reviews, and offer something that improves our forum. But let's not openly or indirectly question the integrity of reviewers. That will never lead to good policies.
Stay in touch,
Matthew