It seems to me one needs to make the shelves, storage etc, act like its part of the vehicle, the best way to do that I guess is what they are trying to determine. Its like a seat belt. Once you strap in you move like the vehicle, it keeps you in your seat, you become in a sense, part of the car. You stop and your body stops with the auto. Unlike when you have no seat belt, the car stops, but your body wants to keep going forward.
So either the storage shelves, etc need to be integral to the structural design of the vehicle from the start(probably the best way) or they have to design a way to affix the stuff that works as well as a seat belt does for a human, making the storage system move and act like it's part of the auto.
The method of testing is pretty cool allowing for several tests before the vehicle is trashed.