My favorite Woodpecker tool is probably their least expensive - Incra Precision 3” x 2” Pocket Rule ($11.95). I use it continually, and it is neither red nor anodized. I started out with just one, but then it was so useful that I got about ten of them when Rockler had them as an advertising promotion for $4.00 each. Last year I bought another five from Woodpeckers because I end up giving them away to people who I know will get good use out of them. It's (IMHO) the best setup rule ever - fits in a pocket, allows easy saw and router depth settings - at least for getting in the neighborhood. The only thing that Starrett has that comes close is a 6 inch rule with end gradations.
I have Incra 6" and 12" squares, which are dead on. I don't care about the gradations. The 6" is my second favorite Woodpecker tool, and the 12" is my third. After that, Woodpecker slides into the noise of my shop.
Woodpecker makes a few very useful basic tools, and the rest are either gimmicks or specialty items that may be useful in the right time or to the right person. I've kept a couple of the gimmicks in my drawer to remind me not to buy stuff I won't use.