YouTube woodworking sponsorship ad -- new to me

[ChuckM]

I've come across promotions embedded in woodworking YouTube videos, but the marketing is always on woodworking products or woodworking-related products (sold by the YouTuber or sold by a company that sponsors the YouTuber). This afternoon, for the first time, I saw in a woodworking (miter saw dust collection) video that featured the guy promoting a drink powder half way in his shooting! That's a new low to me:

[attachimg=1]

 

[unknown user]

Gotta make that sponsorship money somehow. Just wait till you see RAID Shadow Legions, My Bookie, etc.

 

[ChuckM]

Sure, no free lunch. I have no beef with them promoting any woodworking or related products or services. I'd say yes if that guy was selling glue powder. [tongue] ;D

 

[squall_line]

Nothing quite as record-needle-scratching as a completely unrelated product placement by the host in the middle of a video.

I still don't quite understand when companies like Festool and others have ads enabled for their videos.  Like, are you really trying to offset your marketing budget by monetizing your views?

 

[Peter Kelly]

I assume whomever manages Festool's account is just clueless about turning off monetization in the YT Studio app. It would be pretty amusing to see an ad for DeWalt or Makita at the beginning of one of their videos though.

 

[festal]

yep seen it for a while.  Drinks, jackery power and few other items.  Got to pay the bills and make money

 

[Crazyraceguy]

I have seen those for quite some time. AG1, Jackery, Bluetti, various VPNs, meal prep kits, etc. all of them done as "in video add-reads", not just the usual skippable adds.

 

[ChuckM]

Yes, the promo is not one of those skippable pop-ups that are usually cut out when a clip is downloaded (which I always do before watching any videos that are more than 5 minutes long).

Since I never came across anything like this (a pitch on some non-woodworking product), I actually had to go back to watch the segment to be sure that the guy in the promo was indeed the same YouTube woodworker (he took his hat off when shooting the promo). As soon as I saw the promo, he lost credibility as a woodworker.

 

[rmwarren]

My assumption is the in video sponsorship ads don't share revenue with YT. The creator has to secure the sponsors, negotiate the deals etc. Probably there are ad agencies that handle this on behalf of the sponsors.

The pop up ads are served up by YT and they pay the creator a small portion of the revenue but I don't think they have any control beyond agreeing the monitize the channel.

RMW

 

[4nthony]

There are a lot of woodworkers and carpenters securing non-endemic sponsorships for their YT videos.

I see ads for Squarespace, PolicyGenius, AG-1, Jackery, and many more. I also see non-endemic ads on videos with gifted products (flagged as #gifted or #ad).

Fortunately, these can be skipped as they are part of the creators video and not served from the YouTube algorithm.

As long as it allows them to pay the bills and keep making interesting content, I'm cool with it.

 

[Mark Katz]

For those embedded ads, the "L" key is your friend (at least on a desktop). It skips ahead 10 seconds ("J" skips back 10 seconds). The right and left arrow keys do the same, but for 5 seconds each. A few taps on the L key gets past the ad and one or two left arrow taps gets you back to the restarting point of content if you go too far.

 

[4nthony]

For those embedded ads, the "L" key is your friend (at least on a desktop). It skips ahead 10 seconds ("J" skips back 10 seconds). The right and left arrow keys do the same, but for 5 seconds each. A few taps on the L key gets past the ad and one or two left arrow taps gets you back to the restarting point of content if you go too far.

Yeah, those are very useful shortcuts. YouTube actually has a bunch of good shortcuts. I've also found increasing the video speed ("Shift + >") to 1.25x helps speed through videos w/o making the narrator sound like a chipmunk.

The ? key (shift + /) will pull up the shortcuts dialog.

 

[Lincoln]

Yes, the promo is not one of those skippable pop-ups that are usually cut out when a clip is downloaded (which I always do before watching any videos that are more than 5 minutes long).

Since I never came across anything like this (a pitch on some non-woodworking product), I actually had to go back to watch the segment to be sure that the guy in the promo was indeed the same YouTube woodworker (he took his hat off when shooting the promo). As soon as I saw the promo, he lost credibility as a woodworker.

There are a lot that don't have credibility anyway, not sure advertising makes much difference. I find the gushing 'reviews', by company mouthpieces much more annoying. (Not talking about company channels here). Scott Brown Carpentry has non-carpentry ads, by Scott himself, but I don't think it infringes on his credibility at all.

 

[squall_line]

Yes, the promo is not one of those skippable pop-ups that are usually cut out when a clip is downloaded (which I always do before watching any videos that are more than 5 minutes long).

Since I never came across anything like this (a pitch on some non-woodworking product), I actually had to go back to watch the segment to be sure that the guy in the promo was indeed the same YouTube woodworker (he took his hat off when shooting the promo). As soon as I saw the promo, he lost credibility as a woodworker.

There are a lot that don't have credibility anyway, not sure advertising makes much difference. I find the gushing 'reviews', by company mouthpieces much more annoying. (Not talking about company channels here). Scott Brown Carpentry has non-carpentry ads, by Scott himself, but I don't think it infringes on his credibility at all.

I had never seen one of his videos until his most recent one popped up in my suggestions over the weekend.  I didn't even make it to the 4 minute mark before I had to turn it off, but I suppose at least I learned something from the little bit that I watched.

 

[ChuckM]

There are a lot that don't have credibility anyway, not sure advertising makes much difference. I find the gushing 'reviews', by company mouthpieces much more annoying. (Not talking about company channels here). Scott Brown Carpentry has non-carpentry ads, by Scott himself, but I don't think it infringes on his credibility at all.

I had never seen one of his videos until his most recent one popped up in my suggestions over the weekend.  I didn't even make it to the 4 minute mark before I had to turn it off, but I suppose at least I learned something from the little bit that I watched.

Just 4 minutes? That bad?

Never heard of this YouTuber anyway, but neither of the hundreds or thousands of YouTubers out there.

Advertising per se has no bearing on credibility in my book. It is what the woodworker chooses to associate herself or himself with IN their videos that matters to me. If I went to a presentation by a woodworker, and during recess, he pulled out a certain BBQ hot sauce or swim brief...that would be the last time I wanted to hear from him.

The good thing is that there're so many YouTube or Vimeo videos out there that we all are free to choose whatever that suits even our weirdest taste (no pun intended).

 

[Crazyraceguy]

I like Scott Brown. The remodel series about his house has been very interesting. The differences in the standards of the way things are done in other countries fascinates me. He's from New Zeland and a lot of things are different, including the seasons.

I don't mind the add-reads necessarily, they gotta do what they can. I hear Youtube has a new pay schedule/scheme in the works, where they will get less from them directly?
It's a small price to pay, since I would never join anything or pay them directly myself.
Some of those people do very well without little ol me.

It might be a bit controversial (and an odd way to look at it), but I see it sort of like a waiter/waitress in an expensive restaurant. I'm not contributing to them making more than I do.

 

[jaguar36]

Those in video ads roughly double the revenue of the guy making the video.  For alot of folks that lets them make more videos, and frequently lets them do it full time.  TV has always had ads for unrelated stuff. Why you would correlate woodworking/videoography skill with wanting to get paid?  Making good youtube videos is a tremendous amount of work  and if those guys can get a couple extra bucks by shilling some energy drink or whatever, more power to them.  Particularly when its so easy to skip over the ad.

 

[ChuckM]

Snip.Particularly when its so easy to skip over the ad.

Why do I want to make an extra effort to skip something if I can prevent it once and for all by avoiding any YouTuber who chooses to pitch something non-woodworking?

I don't care how much more or less money they make from their ads; it really is none of my business. But as a woodworker, I'm interested in woodworking content only when I click on a woodworking clip. If some woodworker wants to spread a political or religious message, fine, but please don't do it in a woodworking video. Relevance! Simple as that.

Now, if they are promoting a cruise ship full of woodworking activities while at sea for woodworkers and woodturners, that'll be a different story! ...And I may even click subscribe. [tongue]

 

[jaguar36]

Why do I want to make an extra effort to skip something if I can prevent it once and for all by avoiding any YouTuber who chooses to pitch something non-woodworking?

Because you want someone to make good, high quality videos.  That takes alot of time and alot of effort, and a fair bit of money as well. 

Folks seem to think that making videos is as easy as setting up a camera and hitting record and then just raking in the money.  In reality it takes 2-3x longer to do a project when you are recording it, and then many hours spent editing the videos.  You need to invest in good lights, camera's, sound equipment and editing computers.  None of that stuff is free.  The more folks are getting paid the more other folks will start making more videos, and the better they will be. 

Remember the pre-youtube days?  We had norm (who incidentally had a bunch of sponsors not all of whom were related to woodworking, and government money) and that was it.

 

[ChuckM]

Why do I want to make an extra effort to skip something if I can prevent it once and for all by avoiding any YouTuber who chooses to pitch something non-woodworking?

Because you want someone to make good, high quality videos.  That takes alot of time and alot of effort, and a fair bit of money as well. 

Folks seem to think that making videos is as easy as setting up a camera and hitting record and then just raking in the money.  In reality it takes 2-3x longer to do a project when you are recording it, and then many hours spent editing the videos.  You need to invest in good lights, camera's, sound equipment and editing computers.  None of that stuff is free.  The more folks are getting paid the more other folks will start making more videos, and the better they will be. 

Remember the pre-youtube days?  We had norm (who incidentally had a bunch of sponsors not all of whom were related to woodworking, and government money) and that was it.

No one in this thread, as far as I can tell, has suggested woodworking video making is easy and simple. I have made a woodworking video myself, and the number of re-takes was beyond painful.

BUT, that doesn't mean I want or need to encourage or support any video content maker. There are so many woodworking content makers out there whose videos carry only woodworking-related ads, and I would rather watch those. Not to mention that there are also many quality woodworking videos that are ads-free.

If you don't mind watching ads of any kind in a woodworking video, be my guest.

P.S. Maybe I'm too old, but I can't quite recall watching a New Yankee Workshop episode interrupted mid-way by a non-woodworking ad.