$99 PRO 5 Sander Promotion + $50 Voucher - New Festool REQ Sanders (US)
- Thread starter Shane Holland
- Start date
He is simply "The Shane!"
Peter
Peter
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Just teasing, guys. All in jest. [big grin] There are a lot of great contributors and dealers represented here on the forum. I'm just trying to be one of those guys.
promark747
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Dovetail65 said:
I tend to agree that this was not geared to enlarge the audience. My guess is that the 125mm consumables may be trailing the 90mm and 150mm, and Festool is simply using the promotion as a loss leader to jump start sales of the 125mm abrasives. At least personally for me, this had the desired effect.
jmhockey23 said:
Not so much a botched deal, but most likely hoarding by people from the FOG. The $50 sander and $50 towards another tool was incentive enough for people to buy them when they don't need them and/or buy multiples and then sell of the sander. The systainer is worth $69 and the voucher worth $50 effectively giving away sander for $-19 when it is worth at least $195. Considering they sold 25,000 through the existing channels it is unlikely they gained any new customers and much like those who use the deals/coupons on Groupon if they did they are one-time customers. It is more likely existing users bought multiples and I seriously doubt there are that many Festool users in the US.
To be clear I don't need one and never really considered buying one though the value did tempt me. I expect to see these on eBay as soon as they are delivered. I've been using Festool's products since the very early 2000's and I remember one Fall they ran a rebate program of $25 per tool purchased which was of more value to most, as the buyer could choose a tool or tools they need. I realize they run 10% off programs occasionally, but they are so narrowly focused they tend to be useless for those working in the trade.
Cheese
Member
For a couple of you non-believers out there...this is post 81 from Festool's own voice on the FOG.
TylerC said:
McNally Family
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ewils91 said:
At least not until he has a chance to delete his emails......
[member=44099]Cheese[/member] - you're still not going to be able to convince some people. [sad]
Sometimes fanboys just don't want to believe that they're not special in the eyes of the mother ship. There's really not much of an incentive for a thank you present with this gear. We're buying it like hotcakes now and trumpeting how good and wonderful it is to anyone who'll listen or watch a youtube episode.
Besides, the German mentality is not one of warm fuzzy group hugs, let alone giving out tangible spiffs. We've imported millions$ in custom millwork from a German co. for going on three decades and recently got back from an unveiling of new designs. We did get a spiff this year though - first I can remember. It was a plastic folding ruler about 10euro at retail. And our supplier's supplier underwrote at least half the cost .
And it was all in metric. [tongue] [tongue] [tongue] [tongue]
I hope all those Pro5s actually deliver or a lot of people are going to be miffed they sold their old ones.
Sometimes fanboys just don't want to believe that they're not special in the eyes of the mother ship. There's really not much of an incentive for a thank you present with this gear. We're buying it like hotcakes now and trumpeting how good and wonderful it is to anyone who'll listen or watch a youtube episode.
Besides, the German mentality is not one of warm fuzzy group hugs, let alone giving out tangible spiffs. We've imported millions$ in custom millwork from a German co. for going on three decades and recently got back from an unveiling of new designs. We did get a spiff this year though - first I can remember. It was a plastic folding ruler about 10euro at retail. And our supplier's supplier underwrote at least half the cost .
And it was all in metric. [tongue] [tongue] [tongue] [tongue]
I hope all those Pro5s actually deliver or a lot of people are going to be miffed they sold their old ones.
Brice Burrell
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- 7,385
How did you think Festool was going to make money on this promotion, from all the guys that get burned and have to replace the ETS125 they sold. [tongue] [big grin]antss said:
erock
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WOW !!!
I did NOT read this WHOLE thread.....but I glanced through it enough to come to this conclusion.
In this one thread.......What I gathered was......
It's a great deal...... it's a botched deal....... someone is gonna make money off this......and [member=48572]Shane Holland[/member] is a stud...
Well, the only thing I can agree on is this.......Yes, it's a great deal. And Yes......some guys may make some money off this.
And Shane is a guy that is.................on the FOG a lot ! [tongue] [tongue] [tongue]
Eric
I did NOT read this WHOLE thread.....but I glanced through it enough to come to this conclusion.
In this one thread.......What I gathered was......
It's a great deal...... it's a botched deal....... someone is gonna make money off this......and [member=48572]Shane Holland[/member] is a stud...
Well, the only thing I can agree on is this.......Yes, it's a great deal. And Yes......some guys may make some money off this.
And Shane is a guy that is.................on the FOG a lot ! [tongue] [tongue] [tongue]
Eric
clark_fork
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FOG has treated this Festool episode as a MBA case study with some very astute analysis that would do credit to the Harvard Business School marketing class.
I am surprised no one has attempted the Case Study Epilogue. It goes something like this..
It was a limited run and intended to be a limited run. Demand outran supply and the Company had to cap some bulk orders to re-allocate the limited supply. Some just did not make the cut since a "time-stamp" requirement was put on the ordering. All those who didn't get their sander, got the $50.00 voucher; both the bulk orderers and the single unit orderers.
The company started up the sander production again at a regular price and in a regular gray systainer. The sander proved to be a winner over time with most users.
Years later, when various contributors to You Tube did their show-and-tell, a blue box would show up in the background among the stacks of gray in tribute to this famous episode.
The Company went on to new promotions, among which was the Gender Out-Reach Initiative. (GORI). Here they came out with a light-weight cordless drill named the "Lady Pro-XYZ" at $99.00 and shipped in a special edition pink systainer. This promotion was eminently successful and was copied by other manufactures. Festool won all sorts of awards for breaking the gender barrier for tools. Festool went on to offer a full line of systainers in pink. They never issued another tool in a blue systainer.
I am surprised no one has attempted the Case Study Epilogue. It goes something like this..
It was a limited run and intended to be a limited run. Demand outran supply and the Company had to cap some bulk orders to re-allocate the limited supply. Some just did not make the cut since a "time-stamp" requirement was put on the ordering. All those who didn't get their sander, got the $50.00 voucher; both the bulk orderers and the single unit orderers.
The company started up the sander production again at a regular price and in a regular gray systainer. The sander proved to be a winner over time with most users.
Years later, when various contributors to You Tube did their show-and-tell, a blue box would show up in the background among the stacks of gray in tribute to this famous episode.
The Company went on to new promotions, among which was the Gender Out-Reach Initiative. (GORI). Here they came out with a light-weight cordless drill named the "Lady Pro-XYZ" at $99.00 and shipped in a special edition pink systainer. This promotion was eminently successful and was copied by other manufactures. Festool won all sorts of awards for breaking the gender barrier for tools. Festool went on to offer a full line of systainers in pink. They never issued another tool in a blue systainer.
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