glass1 said:Notice how the moderators are not putting it back on topic. I am sure festool execs would rather y'all discuss motorcycle helmets than kapex motor failure.
glass1 said:Notice how the moderators are not putting it back on topic. I am sure festool execs would rather y'all discuss motorcycle helmets than kapex motor failure.
Customers who spend more on premium products tend to be more satisfied even when they are unreliable because they need to justify their own decision-making process.
Yep, this is a very well-known effect. I remember discussing this in a marketing class, and it's why you can find a lot of high-status consumer goods that are not very, umm, good.
Our instructor even quipped: if you that know your product is likely to have a high return rate, you're better off seriously overpricing it and spending extra attention on styling and marketing. People generally hate to admit to being taken and will keep it to themselves. They're more likely to act like the product is everything they expected it to be, sometimes even to the point of telling their friends how great it is. This tendency will lower your rate of returns and will reduce the amount of bad press and word-of-mouth you'll get.
Marketing is a sleazy business.
Come on, does anyone really believe that the higher ups at Festool even know this forum exists ? They don't care, they got our money when we bought the tool and they are making money when we send it in for repair, its all good for them and they don't care this forum exists. I do agree that if they wanted to bury the problems they would talk to FOG admins and the threads would be killed, but they don't even know there is a FOG or a problem. That is how it works at big companies, by the time you get up the ladder you just know, company made this much or lost this much, the actual reason for profit is not important and if its a loss, its time for new managment, not a fix to the real problem.SRSemenza said:Please note that if Festool wanted to bury the Kapex problem topics ........ none of them would have ever been allowed to survive more than about five minutes on FOG. To the contrary the discussion has been allowed to go on ad nauseam.
Seth
Gregor said:I stumbled over this slashdot comment about a marketing approach to 'problematic' products (in the story about how microsoft had been blaming intel for its own bad surface drivers):
Customers who spend more on premium products tend to be more satisfied even when they are unreliable because they need to justify their own decision-making process.
Yep, this is a very well-known effect. I remember discussing this in a marketing class, and it's why you can find a lot of high-status consumer goods that are not very, umm, good.
Our instructor even quipped: if you that know your product is likely to have a high return rate, you're better off seriously overpricing it and spending extra attention on styling and marketing. People generally hate to admit to being taken and will keep it to themselves. They're more likely to act like the product is everything they expected it to be, sometimes even to the point of telling their friends how great it is. This tendency will lower your rate of returns and will reduce the amount of bad press and word-of-mouth you'll get.
Marketing is a sleazy business.
:
Made me think about several discussions here (problems with certain tools) and lead me to the question about the extend customers actually can be manipulated that way. Does this strategy really work relieably enough to actually be employed on a wider scale?
And if the answer to the last question is 'yes': how to defend oneself (and others) against such attacks against the brain?
mikeyr said:Come on, does anyone really believe that the higher ups at Festool even know this forum exists ? They don't care, they got our money when we bought the tool and they are making money when we send it in for repair, its all good for them and they don't care this forum exists. I do agree that if they wanted to bury the problems they would talk to FOG admins and the threads would be killed, but they don't even know there is a FOG or a problem. That is how it works at big companies, by the time you get up the ladder you just know, company made this much or lost this much, the actual reason for profit is not important and if its a loss, its time for new managment, not a fix to the real problem.SRSemenza said:Please note that if Festool wanted to bury the Kapex problem topics ........ none of them would have ever been allowed to survive more than about five minutes on FOG. To the contrary the discussion has been allowed to go on ad nauseam.
Seth
Arthur444 said:Yep, I have to find out if it's still under warranty and hopefully get it fixed and sell it. I bought the new Makita this morning for a little over 500$.
Arthur444 said:Omg, I bought this 9/3/16. It's barely a year old. Wow, in my whole professional career I've never had a tool be more babied and self destruct this fast. I've got to get this fixed and I want it out of my shop as quickly as possible. You charge 1475$ for this. Shame.
Arthur444 said:Holy smokes my less then 2 year old Kapex died yesterday...