Awesome tip on the custom textures Brice. I am still in Sketchup infancy and that's pretty cool.
A few thoughts on the web page design:
Think of the three of four most common "themes" of what you make. e.g. furniture, built-ins, outdoor, utility (desks, etc), miscellanea (like the music stand).
Or, if you almost exclusively do furniture and miscellanea, breakout the furniture themes: bedroom, living space, kitchen, formal areas, etc.
Use a fantastic example photo (or a nicely arranged collage) as your link image for that 'theme'... think doorway to the next layer or chapter.
On your themes page(s), a clear header "title" for each item, a great photo of the project, and a concise description next to it. No more than 20 words description. Up to maybe 30 if you include why it was commissioned (e.g. gift.. entryway table, etc) and/or some other interesting tidbit about it (e.g. buyer requested use of local woods; integration into existing room/furniture, etc) that made it particularly unique or challenging.
Each title and photo image should be a link to the next layer, which is the detailed write up, from concept to completion. Sketchup concept photos are terrific, so potential buyers can see how you facilitate them visualizing a product.
If you want to get fancy pants later, you could organize off-shoot pages with different index-style organization.
E.g. 'Things made with maple'. or 'Furniture for walls'. Stuff like that.
By the way, I love that hidden drawer coffee table!