IThat said, in the unreal world of the tests, it looks to me like the dominant factor is the amount of face-to-face grain area in the joint. With enough f-t-f area, the tester had to fracture the tenon across its grain because the glue is stronger than the wood. Second is the amount of end-to-face grain area (which flies in the face of all the classic advice that end grain provides no strength in a glue joint!). Notice that in most of the failures the stile (mortise) piece failed by splitting along its grain parallel to the joint. Dominos and bisquits provide similar amounts of end-to-face area, and they tested (relatively) close in strength. It would be interesting to see if a joint using several 5mm dominos would test stronger than the one they used, with a single 10mm domino.