So it is hard for them to put out too many tools, and they have to make choices about their core offerings.
Is it ? Small or not, they somehow seem to find the time, resources and will to produce softshell jackets, hats, hoodies , and pencils.
Are any of those made by festool or even have any of the "we make it better" DNA in them ? Nope. So this notion that there is no need for them to bring a tool (product) just because they can, without it being a true Festool tool doesn't seem true. Ditto with their KAL lite and Radio. Nothing particularly special about them, but at least they run on the standard battery. Unlike their 12v offering. And lots o energy seems to be spent ordering up Wera stuff in custom colors to put in an expensive shipping box /carrying case. They must sell the heck outa those [unsure]
I think this point was more relevant 4+ years ago when Festool’s 18v line up lacked: impact driver, grinder, oscillator, and not long before that even a circular saw. . . These days i don’t really agree that there are any glaring omissions
I think the point is still quite valid. Festool's battery powered lineup was very slow to leave the dock a few decades ago and their unwillingness to embrace / recognize / accept that battery pwr was the future, especially LiIon and 18v +, has cost them to this day. Their 12v sub compact program practically sank before it left the dock and is still taking on water.
Their 12v drills are still not EC / brushless and their Ah ratings for batteries lags behind the competition. So much for the "festool touch" huh ? I won't even get into the lack of other tools those drill batteries fit.
Clearly they can, and do partner with firms to come up with tools they can't produce in house. The Vecturo was mentioned already , but they also collaborated with others for their early routers and vacuums as well. Plus, Daddy has deep pockets as evidenced by the recent acquisitions of SawStop and Shaper Origin - so capital doesn't seem to be an issue either. And their recent liaison with BOTT benefits the core Festool carpenter, tradesman, or hobbyist user how exactly ??? Because the addition of side mount sliding mounting arrangement is such an improvement even leaving increased cost out of the equation ? I think most users will not care if they're even aware. Clearly, there is precedent for them to use outside help to broaden their offerings. Saying they can't do this or that because they are small or family owned just doesn't make sense.
I say just call it what it is and stop apologizing, deflecting, and making excuses for the short comings, : It's a niche tool co. that'll never have broad offerings and rarely market leading product spex. Will they have some gems and innovations from time to time? Sure, they proven so. But even that seems to be on the wane.