I don't post much, but did have a conversation with Dave Stanton around transparancy and creative marketing:
Cheers Dibnah
Quote from: Davesbuildtips on September 07, 2015, 08:52 AM
Quote from: dibnah on September 07, 2015, 08:24 AM
Hi Dave,
Interesting reading the first two replies in this thread you have started. But as I'm in the market for a new saw I thought I would ask..and I hope this does not come across as rude.
Your video demonstration is very well put together and I'm sure you must have a sales background. But I am particularly interested in your affiliation with Festool as its help me make more of an informed choice before I spend my money.
While I find video reviews of this nature very helpful I can't help but feel that there need to be more transparency on the part of the presenter. Don't get me wrong I am not trying to say that you are pulling the wool over my eyes I just want to be made aware of the reasons that have motivated you in to making the broadcast.(sales pitch)
This could well be the subject matter of a new thread as I think the FOG in general is rather lacking in this. But in the interests of being open and honest I feel that all member of a public forum that is operated under a corporate banner should openly disclose that they have been rewarded or remunerated by the corporation before they contribute to the discussion.
Cheers Dibnah
Dibnah.
I am a retired builder and now work part time in the industry but am not paid by anyone to make my videos. I make the videos in my shed at home on my own, no cameramen, no sound technician, no video editor, no script writer... Just Dave enjoying himself rather than sitting in front of a TV or video game. I dabbled in youtube for a while and one of my videos went viral and now it is an addiction. I make videos about my dog, Festool, my workshop, all of my other tools, my trailer... the list goes on. I love doing it. I have to ask you a question, In my video, is there any deception about the machine or what it is capable of? Is the video informative? Does the video offer more information about the tool (good or bad) than most other videos due to perceived knowledge? Surely these are the questions to focus on. I have always hated being ignorant about things. Once I nut something out I share the knowledge in the best way I know how.
I hope you picked up some useful information freely from my efforts.
Hi Dave Thank you for your reply.
Thanks also for reinforcing my initial perception that you are just a genuine guy sharing his love of the tools in an enthusiastic way. I also take my hat of to you, your presentation was very informative and I have very much enjoyed your channel. Sorry if my post came across to the contrary, I was not trying to portray any deception on your part.
Moreover I find it particularly interesting how a manufacture of power tools motivates their consumers to freely promote their products.
When you think about it, its an incredibly powerful influence to get a person to do something for effectively nothing in return; in your case I admire your charitable spirit.
However I do feel that there are some "man in his shed' type broadcasters out there that do cross the line and go from open and honest review to motivated referral. "Word of mouth" referrals from the friendly "man in his shed" is such a strong positive sales notion, creative marketers are using it to target specific user groups and to the uninitiated potential tool purchaser what might come across as one thing can build false confidence. I also like you dislike being ignorant, and it can be a little demeaning having to question someone like your good self's motivation for doing something. I just feel that there is a responsibility of a broadcaster and manufacture alike to fully disclose when broadcast is and advertisement or not.
Anyhow thanks for listening Dave I hope I haven't lost you but futhermore I am also intrigued, and would value your opinion, on the perception that a relatively high end manufacture of seemingly superior quality tools manages to pull off such a poor effort in an attempt at an end user manual. This effectively forces their consumers to independently source further information hence my introduction to the FOG; which for my part has been very rewarding. However you have got to remember not every user of a tools is happy to whittle away hours of their time on a fan based website in order to obtain information that would make obvious sense to provide at the point of sale. Such is the extent of Festool fan based endorsement that its makes commercial sense to leave users wanting as they will unintentionally have to sift through a barrage of advertisement/ review type information to source better reference material.
Again I am really pleased to hear that your updates are not weighted in any way as I really do enjoy and appreciate the entertainment that your are freely providing me. Keep up the great work and I apologies in advance if this has in anyway challenged your sincere nature.
I hope this encourages some positive debate
Cheers Dibnah
