Okay Greg, explain why. What does the height of the shelf have to do with anything, when it comes to the french cleat??? I would never do a cleat without a 45º angle.
If you are using a 1x (3/4") board to make the cleat, no matter the height of the shelf the purchase is 1.0605". The angled intersection also allows you to "tap" the shelf "tight" to the wall. The lower rail will also contact the wall.
In the rabbet style, I see 4 major problems, first you the rabbet follows the long grain, we all know that the long grain is the weakest direction of the grain. The board can split along this line. The french cleat also follows the long grain, but at the bottom it is the full width of the board. Second, if you're using a 1x (3/4") the purchase is only 3/8", much less than a french cleat. Third unless the walls are perfect and the lap joint is dead on, how do you "snug" the shelf to the wall? Forth, why have the face grain die into edge grain? Again unless everything is perfect you could end up with an undesirable intersection. No matter what you choose to do, you need the lower rail to contact the wall in its entire length.
There are metal cleats available, they work like a french cleat, but look like the rabbet cleat.
dinkjs, build your shelves and hang them off a french cleat with a 45º angle cut. Make the cleat as tight as you can, yet able to install to the back opening of the shelf. The opening for your AppleTV box will have no affect on the strength of the shelf, as long as you follow the 1/3, 1/3, 1/3 rule.
Tom