From the poll, 62% of FOG members are from the US. Over 1/3 of the members of the members are from other parts of the world. Notice I didn't say "North America".
At issue is that there are TWO issues, not one. First is availability. Is it NAINA (North America) or not? Second is communication. How well is the information communicated in the US and elsewhere?
While we in North America receive Festool products later than other parts of the world, we in the United States are blessed (a word that I rarely use) by having an incredibly strong, proactive dealer network, an aggressive US marketing department (headed up by Shane), and a not-so-secret weapon - Christian Oltzscher.
The quality of this entire network is based on the strong intelligence, ethics and business savvy of people like Bob, Timmy, Bill (two Bills actually), Ron, Joel, and Shane. People with these qualities exist in other countries too. Anthony from Australia comes to mind! We, however, have Christian O. IMO, it is his drive and vision that created the powerhouse team!
When I first learned about Festool over two years ago, the base elements of the team were there but didn't appear cohesive. There was little corporate advertising. Service was excellent, but received little visibility other than word of mouth. Festool USA was competing with its dealers; the dealers and Shane were out there, but working pretty much by themselves.
Now where are we?
- Shane has done an magnificent job with this rollout. But who brought Shane on board to Festool USA and turned him loose to do his good stuff?
- Like many of you, I have my favorite dealers. But now we have additional options like Woodcraft and Rocker. For me, it's great to have the opportunity run down to my local Woodcraft and grab a package of 80 grit Rubin on Sunday afternoon. Hmmm... I wonder who is the driving force in expanding that dealer network?
- You may not have noticed it, but FestoolUSA is no longer competing with it's dealers. That reduces a lot of confusion for customers (I was VERY confused about that) and make the dealers happy.
With the falling dollar and slowing economy, life isn't perfect here in the US. But at least we have a good "Christian" fellow on our side! ;D
Regards,
Dan.