Dave Ronyak
Member
- Joined
- Jan 23, 2007
- Messages
- 2,234
Dan Clark said:From the poll, 62% of FOG members are from the US. Over 1/3 of the members of the members are from other parts of the world. Notice I didn't say "North America".
At issue is that there are TWO issues, not one. First is availability. Is it NAINA (North America) or not? Second is communication. How well is the information communicated in the US and elsewhere?
While we in North America receive Festool products later than other parts of the world, we in the United States are blessed (a word that I rarely use) by having an incredibly strong, proactive dealer network, an aggressive US marketing department (headed up by Shane), and a not-so-secret weapon - Christian Oltzscher.
The quality of this entire network is based on the strong intelligence, ethics and business savvy of people like Bob, Timmy, Bill (two Bills actually), Ron, Joel, and Shane. People with these qualities exist in other countries too. Anthony from Australia comes to mind! We, however, have Christian O. IMO, it is his drive and vision that created the powerhouse team!
When I first learned about Festool over two years ago, the base elements of the team were there but didn't appear cohesive. There was little corporate advertising. Service was excellent, but received little visibility other than word of mouth. Festool USA was competing with its dealers; the dealers and Shane were out there, but working pretty much by themselves.
Now where are we?
- Shane has done an magnificent job with this rollout. But who brought Shane on board to Festool USA and turned him loose to do his good stuff?
- Like many of you, I have my favorite dealers. But now we have additional options like Woodcraft and Rocker. For me, it's great to have the opportunity run down to my local Woodcraft and grab a package of 80 grit Rubin on Sunday afternoon. Hmmm... I wonder who is the driving force in expanding that dealer network?
- You may not have noticed it, but FestoolUSA is no longer competing with it's dealers. That reduces a lot of confusion for customers (I was VERY confused about that) and make the dealers happy.
With the falling dollar and slowing economy, life isn't perfect here in the US. But at least we have a good "Christian" fellow on our side! ;D
Regards,
Dan.
Excellent and highly accurate summary, Dan. But I think you overlooked expressly stating another key - Matthew Schenker's creation of FOG (together with those members of FOG who helped him including yourself). I would not have paid nearly as much attention to Festool products or purchased nearly as many as I now have absent FOG. I also wonder about the demographics of USA compared to the rest of the world. I have read comments on FOG that USA is not that significant a market for Festool compared to other locations. You would have gotten the same answer from the German automobile companies had you asked them 30 to 40 years ago. Today USA/NA is BMWs most significant market. (My guess is that China will surpass USA in the future.) How many members of FOG/USA purchasers of Festool products do so because 1) they want the best and 2) they can afford it? I suspect it is a significant fraction in USA.
Dave R.