In my opinion, it's not "either/or". It's "both".
We currently have 378 videos on our YouTube channel with several more currently in production (including some new "tips and tricks" videos with Sedge). YouTube will always be our primary video channel.
However, as [member=13337]Scott Burt[/member] pointed out, YouTube videos require more time and money (to do well). We've added more than 80,000 Instagram followers in about a year and a half, and Instagram is an easier, faster channel to test things and move quickly.
We currently have 378 videos on our YouTube channel with several more currently in production (including some new "tips and tricks" videos with Sedge). YouTube will always be our primary video channel.
However, as [member=13337]Scott Burt[/member] pointed out, YouTube videos require more time and money (to do well). We've added more than 80,000 Instagram followers in about a year and a half, and Instagram is an easier, faster channel to test things and move quickly.