Dave Rudy said:
Thanks Riri, for taking the time to do the comparison. It's a little frustrating learning more about tools we cant get here in the US, but it is fascinating to learn more about different tools and their applications -- I am always amazed at the number and variety of sanders and abrasive power tools.
Your efforts are appreciated.
Dave
Dave,
I share your frustration about tools that aren't available in the US. I suspect that it's mostly a chicken or egg thing...
Like any well-run small company, Festool has to make good choices about where it spends its money to get a reasonable payback. I'm pretty sure management looks at each product and asks two questions: 1) How much will it cost to take this product to a particular market? (Costs to reengineer, manufacture, and market in Germany, US, UK, Australia, etc?) 2) What is the payback in that market? (How much revenue? Over what period?)
The problem is that they have to make these decisions BEFORE they have adequate information. Costs are a bit easier to forecast. Revenue is largely based on demand, which is much tougher to predict.
When a product is in a well-know category where there is reasonable current demand but not a lot of great competitive options (like sanders), then that's pretty easy. Now take circular saws. Hmmm... Everyone knows what they are. Yes? Made to work on a guide rail? With great dust collection? What's the demand for those? Five years ago, awareness and demand were pretty low. Now it's pretty high. Or take dust collection in general... Five-ten years ago, most people accept dust as just part of the manly art of woodworking and carpentry. Now, most people are aware of the necessity for it and are aware of the product options are available.
This brings me back to my point - the chicken or the egg? If people are aware of a product - it's category, brand, and then product features - they might buy lots of them. So how do you build awareness? Reengineer, manufacture, and market it, and hope for the best? You might win or you might waste a bunch of money. Maybe wait until you are sure it's going to be big seller? You might win, or the delay may allow a competitor to establish a solid foothold an d you'll NEVER win!
I think that Festool looked at the market for the RAS180, assessed the costs, the expected demand and the availability of competitive options, and decided that it wasn't worth it. They might win, but the overall risk was too high to attempt it.
Going forward, I think the Festool will reevaluate their options. Overall brand awareness of Festool is much higher now. The engineering, manufacturing, and marketing costs are better supported by much higher revenue streams. The risk of adding a product to a new market is somewhat less IF they can assess the impact of a new tool. And that's where this forum adds value...
I suspect that Festool management monitors this forum - and threads like this - closely. If they see enough noise about a product, they may reassess. If they see product feedback grow and grow, they'll put more effort into entering that market. If not? Well, too bad for us.
Sorry for the longwinded post, but that's my opinion based on 15 years in sales and marketing.
Dan.