Rationale for Festool Guide Rail pricing

Steven Owen

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Oct 4, 2017
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When you compare Makita’s and Festool’s Track Saw Guide rails, it’s very hard to see what difference would justify the Festool rails price point being more 2x the cost of the nearly identical Makita Guide rail. 

Can anyone explain the differences, features or value adds that justify spending more money to buy Festool rails vs the Makita and Triton Rails?
 
When you compare ferrari's and Ford's street muscle, it’s very hard to see what difference would justify the ferrari  price point being more 2x the cost of the nearly identical ford car.

No one can explain the differences, features or value adds that justify spending more money to buy Ferrari  vs ford or lada.
 
Makita is a mainstream consumer/pro tool company that markets its tools as a quality+value proposition as in "these are good tools that perform well and last for a reasonable price.

Festool is a luxury goods company that markets its tools as an expensive+exclusivity proposition as in "your buddies will know you have too much money when you can afford our overpriced tools.

Any questions?
 
Peter C's reply and the additional differences that can be traced back to overhead. Festool rails are made in Germany or the USA, both paying much higher wages to produce than Makita's rails that are made in China, obviously a much lower wage market. Additionally, Festool tools come with a much better warranty, which needs to be paid for somehow.

Check out the reviews on Rockler for the Makita guide rail. There are two reviews, one is a five-star, the other is a one-star because it wasn't straight.
 
bwehman said:
Peter C's reply and the additional differences that can be traced back to overhead. Festool rails are made in Germany or the USA, both paying much higher wages to produce than Makita's rails that are made in China, obviously a much lower wage market. Additionally, Festool tools come with a much better warranty, which needs to be paid for somehow.

Check out the reviews on Rockler for the Makita guide rail. There are two reviews, one is a five-star, the other is a one-star because it wasn't straight.

Makita finally started packing their tracks in crates this year to reduce shipping damage.  I would think these tracks were being made by automation systems, robots and computerized machines. 

Aside from plant engineers and shipping and receiving, I doubt there's very much human labour in building aluminum guide rails and extrusions. 
 
It could be the price of the tooling itself. Tooling manufactured in Germany or the US will be a lot more expensive than other off-shore tooling.

It could also be the grade of aluminum they use for the extrusion.

I could also be their final inspection method. It sounds like a lot of "bad" Makita rails are making their way into customers hands.
 
Volume? Bigger order = lower price per item.
Materials? Cheaper stuff = lower price per item.
Locality? Pay of a Chinese worker compared to a Chech >> lower price per item.
Subsidy? Sell rail at cost or below, make profit with plunge saw — who knows?
 
festool had to find a company that would guarantee that the rail they make are straight.
They charge extra for that guarantee.
 
And don't forget about shipping costs. Here in the NA marketplace Festool has covered the cost of shipping in the price of their tools. The longer guide rails sometimes arrive damaged, so they have to account for this expense in their pricing.
 
Don Ware said:
festool had to find a company that would guarantee that the rail they make are straight.
They charge extra for that guarantee.

There's probably a bit of Festool Tax (paying more for the Festool Logo) impacts the price too.  Bosch makes it's guide rails in Europe using similar tolerances.  The Bosch tracks are more expensive than Makita's but cheaper than Festool.

A percentage of the added cost is likely the result of paying for the green stripe and Festool Logo.
 
I guess this will be a question without a definitive answer whereas Festool's policy about not discussing pricing, marketing, etc. on the internet.

Carry on with your theories....

Peter
 
The majority of rails for those of us in North America are made here.  There are exceptions.  I believe that the longest rail and the Lr-32 (holey) rails are still coming from overseas.

Peter
 
It comes down to everyone making money. TTS Tooltechnic, FestoolUSA and the merchants selling their products all need to make money.  What you get is a great product with awesome customer service.  Also Festool has everyone beat with availability.  I can buy Festool items from local shops or  online and have it in 1-2 days.

The current 55in guide rail is $145.  I figure that after everyone is paid this Guide rail costs $25-30 to produce.  But it is what it is.  It you don’t want to pay it buy the Makita.  The quality will not be the same as the Festool but if that doesn’t matter to you, go for it.
 
I don't think there's enough appreciation, by customers in general, about the implications of high quality control.

Say you have an industrial process that results in 1 bad thing for every 9 good things. This is an exaggeration, of course... But stick with me.

Company A orders 1000 items from the manufacturer, and sells them all knowing that some people won't check or care, assuming that of the 100 bad ones they send out they may get a few back... But the amount they sell that don't come back more than pays for the replacements .

Company B prides itself on High Quality Products and checks everything to fit within a certain tolerance - so in their order of 1000 they see 100 they can't sell and in order to balance that out, the product costs more. But it sees almost no returns, and there's better brand image because they make High Quality Products.

To be sure, that's an oversimplification... But it goes some way as to explaining why some seemingly identical items have very different costs. There are a lot more factors at place, but it's a big part of it. Company A and B could also be manufaturers, too - wherein the factory has higher priced items because they have high QC, and don't sell junk to companies to sell. Manufacturer A might make to a tolerance of 1/8" in 10' on their rails and sell to makita for $10, but Manufacturer B throws out anything that warped and makes to a tolerance of 1/32" so they sell to Festool for $25. Add those same QC factors to shipping companies, distributors, retailers, and you start to see how the original price can get inflated by the time it gets to the consumer.
 
Why does Festool price their rails versus others?  I don't know.  They probably won't say here.

Last year I had the opportunity to visit Festool USA in Lebanon twice after they had set up their production line for guiderails.  I know that Festool USA spent a lot of time energy, and money sourcing a qualified vendor to supply the extrusions to them.  I also know that lots of samples from different lots travelled overseas for quality control checking in Germany.  I also saw on both the visits the rails stacked against the wall that were deemed not suitable.  Not suitable could mean many things including (as shown to me) an imperfection in the surface.

I am not in the tool industry, nor am I paid by Festool, but I can imagine that all the bits and pieces of quality control and material acquisition, production, and the rest of the stuff comes into play and that the margins for their rails versus the competitors is not that different.

Whether or not they fall into the price range for everyone is another matter.  To each their own.  I consider my rails to be a "buy once and then use to death" type of tool.

Just my 2 cents.

Peter
 
Peter Halle said:
Why does Festool price their rails versus others?  I don't know.  They probably won't say here.

Last year I had the opportunity to visit Festool USA in Lebanon twice after they had set up their production line for guiderails.  I know that Festool USA spent a lot of time energy, and money sourcing a qualified vendor to supply the extrusions to them.  I also know that lots of samples from different lots travelled overseas for quality control checking in Germany.  I also saw on both the visits the rails stacked against the wall that were deemed not suitable.  Not suitable could mean many things including (as shown to me) an imperfection in the surface.

I am not in the tool industry, nor am I paid by Festool, but I can imagine that all the bits and pieces of quality control and material acquisition, production, and the rest of the stuff comes into play and that the margins for their rails versus the competitors is not that different.

Whether or not they fall into the price range for everyone is another matter.  To each their own.  I consider my rails to be a "buy once and then use to death" type of tool.

Just my 2 cents.

Peter

Makita is a funny company to begin with.  They’ve invested a lot of money in the saws and routers making some compelling products that give Festool a run for it’s money on the power tools. 

They tend to drop the ball on accessories.  Their batteries don’t have battery indicators.  You can can get better batteries from 3rd parties.

Makita Guide rails require 2-3 exchanges to get a straight rail. 
 
Festool rails are better. The longer the more better. I can live with the short makitas for the price. If money is no object go festool as they are stiffer. Makitas slot for slop adjust tends to be narrower slightly making joining the brands a pain. I have both.
 
guitarchitect said:
I don't think there's enough appreciation, by customers in general, about the implications of high quality control.

There isn't much appreciation by the bulk of people what it takes to make anything.  People just think the stuff is magically made some place and tend to only think of raw material cost (maybe) and not much more. It's often very hard for folks to understand that to make something low price, you have to spend a vast amount of money designing it, the manufacturing methods, machines, etc to get there.  This is why Value Engineering exist and why someone can justify spending an entire year to save 1 cent from the cost of a product. It may be only 1 cent, but if the manufacture uses 2 million of them a year, that person just paid for their existence that year.  People tend to think cars are expensive but don't understand that the manufacture prices the parts down to the 1/100th of a cent.  .0001 Dollars sounds insane, but again if you use say 4 of something in a car, and you make 4 models of car that sell 250,000 units a year, that is 4 million parts, x 6 year run of production so thats 24,000,000 units.  Or 2,400 dollars.  That sort of thing adds up, that 1/100th of a cent might have just been a tiny amount of metal or plastic trimmed off.  Few products can justify that sort of development money, thus they cost more on the production side.  Festool isn't that big of a company. They can't have someone spend 1 year working to save a few bucks on something, it will never pay for that effort.  So things are going to be much more expensive than they could be on a much higher volume company.

If people say what goes in to making most products, more importantly on the engineering/manufacturing engineering side people would never think things are expensive.  You get into seeing the real world of developing cars you would think a basic econobox would cost a million bucks to buy.

When I design stuff, the reality is if I spend even a few more hours on something, I can make it a bit cheaper. But that time cost money, and well, time.  You can only optimize stuff so far or you never get the cost back.  Volumes matter to, I make stuff that will almost all be machined. It's the cheapest method for what I make due to volume, there is no tooling, and bend/weld will cost a ton in labor (plus be a bad part).  The block of metal sounds expensive, and the machine that carves it is expensive, and they person who programs it isn't cheap.  But once ready, the price keeps going down with everyone made.    Same for any company.  They have to assume how many they will make, factor it into their plans and hope it works.

The other factor people forget is the price of any product isn't representing the price to make that particular product.  It's a company as a whole paying the bills.  Every product they loose money on has to be paid for by one that makes money.  Back to car industry.  They loose money on everyone sold on the low end cars.  The high end stuff has to pay for the losses on the low end ones.  But bigger picture different things get spread across everything.  A cheap econobox offsets CAFE for the big expensive car.

Running an extrusion, cutting it, silkscreen and sticking some stuff on a rail isn't costing them much at all. The biggest rails probably cost them a couple dollars, maybe 20 bucks to make.  But it's steady money to be had.  It's an essential part of the system, you aren't going to sell them with a low margin.  Those rails need to cover prices of other parts of Festool that don't pour in money.

Unless people stop buying, they will carry on as is.  They are not a community owned non-profit co-op.

 
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