Yesterday, I attended the Festool 2019 Roadshow -
Which came to Colorado Springs, Colorado.
It was held at the MiLL (Manufacturing Industry Learning Lab) -
A trade school for woodworking/industrial arts.
According to the Festool team - 3 days on site:
One day for the trade school (MiLL) students/faculty
One day for Festool dealers/retailers
One day for the public (me).
(No “bling” or food/drinks on the day for the public.)
Virtually all of the Festool products were on display -
And Festool staff were on hand to answer questions or provide brief demos -
In small groups, and permitting, individually.
As well, two staff from Shaper Origin/Shaper Tools -
(Recently acquired by TTS Tooltechnic Systems/Festool) -
Were there, demonstrating the Shaper Origin -
With an opportunity for us to try using the tool “hands-on”.
Even as a 15+ year Woodworking Hobbyist -
And owner of many of Festool’s products - By spending several hours there -
I gained a lot of terrific tips/information - That just can’t be had -
From Festool’s manuals (ugh), YouTube, or being a long time FOG member (since 2007).
Interesting Observation:
There is no doubt that Festool USA’s marketing strategy -
Is now following their European model: FOCUS ON THE TRADES.
Portable (hand) tools - Portable product platforms - Battery operated tools -
And this year > Roadshows at Trade Schools.
To test the deference - I spoke with multiple Festool staff - Individually.
With two of the Festool staff - I indicated that I was a “Hobbyist”.
Informative, complete answers; but a short time given.
With 4 other Festool staff - I was a “Tradesman”.
Same informative, complete answers - But, extended all of the time I wanted to spend.
Very evident - And no comparison between the two.
I’m not blaming Festool. The Tradesmen/Construction segment is a “mega” market -
Compared to the Woodworking Hobbyist market.
But for me - Going forward - Whether going to a trade show, shopping at a retailer -
Or talking to an on-line dealer - I’m a “TRADESMAN”.
The Kapex “Burnout” Issue:
When questioned about the problem in a group of attendees -
All of the Festool staff changed the subject - Quickly.
Queried individually, “one on one” (with some persistence) -
Three of the staff admitted that Festool understood the problem -
And told me that a solution was forthcoming.
Four of the the staff pointedly told me virtually the same thing:
That the Kapex wasn’t the problem. The failures were caused by users -
Who didn’t know how to use the Kapex - And/or abused the tool.
Two of the staff told me that the armature failure problem - Had been fixed months ago.
All in all - Definitely worth going - And I’m grateful that Festool came to my area.
Good, knowledgeable, friendly people - Eager to educate current/potential Festool users.